Director Marketing Operations

Job Description

Job Description

Set enterprise-wide marketing operations strategy and drive operational excellence across a multi-product, multi-channel environment. Ensure Alliant’s marketing systems, workflow infrastructure, governance frameworks, and resource models are scalable, data-driven, and aligned to evolving business priorities.

Essential Responsibilities

• Set the marketing operations team’s priorities and roadmap, ensuring alignment to Alliant’s strategic priorities and long‑term growth objectives.
• Architect scalable operating frameworks, governance models standardized workflows, and quality‑assurance protocols to ensure a well‑managed organization
• Support cross-enterprise operational effectiveness activities, modernizing processes, reducing friction, and enabling organizational speed, accuracy, and accountability
• Oversee the implementation, integration, and optimization of marketing systems and technologies (e.g., workflow platforms, project management tools, creative operations systems, campaign activation tools).
• Partner with IT/engineering to ensure systems are scalable, secure, compliant, and positioned to support future-state campaign orchestration and personalization needs
• Oversee marketing resource planning, including forecasting, capacity modeling, talent deployment, vendor utilization, and scenario-based resourcing
• Provide senior-level visibility into capacity risks, operational constraints, and investment needs to support enterprise demand
• Establish and govern the marketing intake, prioritization, and campaign orchestration process to support high-volume, multi-product campaign execution
• Ensure timely, high‑quality execution of complex traditional and digital campaigns and projects/programs across internal teams and external agencies
• Embed performance feedback loops into all workflows, using insights to optimize processes, resource allocation, and operating models
• Strengthen Marketing’s data-centric culture by ensuring operational KPIs, dashboards, and reporting are leveraged for leadership decision-making.
• Own the operational budget for marketing tools, technology, licensing, design operations, and external vendor engagements
• Ensure disciplined financial management, including accurate forecasting, business case development, and optimization of operational spending.
• Oversee marketing org operational risk‑mitigation practices, ensuring all marketing activities meet regulatory, legal, and internal audit requirements
• Be accountable for ensuring adherence to Alliant’s governance, risk and compliance guidelines/best practices across marketing’s systems, processes, and campaign workflows
• Drive team culture, collaboration, and organizational health through leadership of team-building events, offsites, and cross-functional working sessions
• Lead compliance alignment across systems, processes, and campaign workflows, especially for financial-services–related marketing
• Plan, oversee and lead the work of the team to meet functional and individual operational objectives and goals. Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities. Responsible for hire, fire, performance, discipline and problem-resolution decisions

Education & Years of Experience

• Minimum - 4 Years Bachelors in Marketing, Operations or related
• Preferred - Graduate Degree in Marketing Operations or related
• Minimum - 10 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment or related
• Minimum - 5 Years of People Management

In Lieu of Education

• 15 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment including people management

Compensation & Benefits:

Typical hiring range:‏‏‎ ‎ $149,700.00 to $256,700.00‎ Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.

‎ Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.