Social Media Manager

Job Description

We are seeking a highly motivated, creative, and organized Social Media Manager for an iconic, globally recognized luxury house with a famously discerning eye and a devoted, taste-making audience. This position will be primarily responsible for driving engagement across all existing channels and identifying emerging social trends to execute. This will be achieved with a strong vision for compelling and innovative branded content, as well as a sophisticated understanding of how community-driven content can support brand awareness and audience connection.

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To succeed in this role, you must have a passion for and understanding of consumer behavior, a deep understanding of the competitive landscape, and a track record of successful social media management.

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Role Scope & Responsibilities

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• Own day-to-day management of the company's primary social channels, becoming a familiar face and voice to the audience.
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• Support social strategies to increase followers, engagement, and conversion rates.
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• Own the content calendar and identify social stories and content that will resonate with the brand's audience.
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• In partnership with the creative team, generate engaging content that is on-brand but leading in terms of trends and innovation.
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• Responsible for publishing and sharing content across channels.
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• Perform research on current benchmark trends and audience preferences.
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• Work closely with the VP to ensure organic and paid social media content is driving both brand awareness and conversion.
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• Expand on best practices while also testing new social trends to keep content fresh and engaging.
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• Support the setting of KPIs and benchmarks, own reporting on social metrics and analytics, and make timely, informed suggestions on how to optimize.
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• Own all aspects of community management, including posting, responding to queries in a timely manner, escalating issues and recurring themes, client care questions, responding to comments, and participating in conversations that inspire brand loyalty and customer connection.
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• Monitor social SEO and platform traffic metrics.
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• Partner with marketing and creative teams on cross-channel campaigns.
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• Partner with cross-functional teams including creative, merchandising, e-commerce, and legal.
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• Stay current with technologies and trends in social media, design tools, and applications.
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• Compile weekly, monthly, and quarterly social media reports.
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• Manage DMs, comments, and communication with other accounts and profiles across social channels.
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Desired Education, Experience & Skills

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• 3–5 years of social media experience.
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• Experience working with luxury brands, jewelry, fashion, lifestyle, and beauty preferred.
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• Experience with social media management and analytics tools such as Asana and Sprout Social.
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• Strong understanding of social media platforms, algorithms, and best practices.
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• Excellent written and verbal communication skills, with a keen eye for detail.
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• Proficiency in graphic design and video editing tools a plus.
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• Ability to take direction, multi-task, and manage shifting priorities.
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• Ability to react quickly with a strong sense of urgency and execute at a fast pace.
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• Excellent organization and attention to detail.
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• Ability to build cross-functional partnerships.
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• Ability to give concise and actionable feedback to various levels.
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Compensation: $95,000-$110,000

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This is a full-time, in-office position (5 days per week) based in our New York City office.