Sr. Manager, Product Marketing

HOURGLASS COSMETICS — Sr. Manager, Product Marketing (Hybrid Role) In this role, you will support the end‑to‑end management, development, and execution of the global product calendar, innovation pipeline, and product marketing strategies across categories. You will ensure that product strategy strengthens the overarching brand narrative while driving growth and market share across key regions and retail partners. You will drive category and competitive analytics, concept development and product positioning, and champion cross‑functional alignment to deliver on‑time, high‑impact product launches. This position requires a proactive, entrepreneurial mindset with a strong passion for beauty products, product marketing and new product development. What You’ll Do Support the end‑to‑end product roadmap—including new launches, regional exclusives, and sampling programs—ensuring all initiatives align with overall brand strategy. Lead the product strategy timeline and workflow, driving weekly cross‑functional Product Marketing meetings with Product Development and Packaging. Stay ahead of market trends and category innovations, bringing forward insights that shape the innovation pipeline and long‑term product vision. Analyze product and category performance against goals using POS and NPD/Circana data; develop tracking tools and dashboards to identify white space opportunities and optimize the existing portfolio. Oversee product testing needs from concept through naming and claims development in partnership with Product Development. Lead the Claims Review Process as the primary Product Marketing liaison with Unilever Regulatory & Claims, managing all testing requirements from concept to final approval. Support the Sr. Director in overseeing the clinical and consumer claims budget across all categories each season, ensuring spend aligns with product viability requirements and overall approval criteria. Serve as a key strategic partner to Product Development, with a focus on Core Franchises, brand purpose, and new product development. Facilitate category review sessions and guide Product Brief development to ensure alignment of product strategy across all categories. Oversee the development and delivery of new product launch concepts to senior leadership in partnership with Product Development. Conduct competitive pricing analyses and synthesize insights from Ecommerce, International, Retail, and Sales to support global pricing strategy. Support the creation and rollout of seasonal color story concepts and HG.com exclusives to ensure cohesive, on‑brand storytelling. Drive insight‑led brainstorms with Brand Marketing to fuel ideation for new launches and core franchise growth. Partner with the Copy team to develop all product‑related communication, including product stories, naming architecture, packaging copy, benefits, and claims. Manage the creation and distribution of MPF documents to align 360 go‑to‑market teams on key product messaging. Track and evaluate product launches and overall portfolio performance, identifying learnings to inform future strategy. Act as a key marketing partner to International, Sales, and Visual Merchandising on assortment planning, ensuring global alignment while supporting regional needs. Oversee creation of Launch Bulletins, press sample allocations, and distribution lists. Support development of retailers and B2B marketing presentations and collateral. Assist Product Development with consumer surveys, interviews, and testing protocols to inform category strategy, uncover performance insights, and strengthen product positioning. You'll Love This Job If You are extremely ORGANIZED: You’re not overwhelmed by the thought of tackling multiple tasks at a time. You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information. You are a strong COMMUNICATOR: You are a people person and collaborate well with others. You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines. You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, media, and events. No job is too small or too large. Qualifications Minimum 5 years of experience in product marketing within the beauty industry; luxury experience strongly preferred. Bachelor’s degree in Marketing or a related field. Deep passion for product, especially within cosmetics and skincare. Exceptional communication skills; a natural collaborator, relationship builder, and highly organized team player. Demonstrated success leading cross‑functional teams and managing complex workflows. Strong analytical mindset with experience tracking performance, interpreting data, and generating actionable insights. Highly adaptable, resourceful, and forward thinking, with the ability to navigate a fast‑paced environment. Global perspective with experience supporting international markets or global product strategies. Experience in innovative, fast‑paced startups or indie beauty brands is a plus. Must be able to work from Corporate Office at least 60% of the time. Benefits The expected base salary range for this position is $95,000 to $115,000 per year. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, and critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education‑related programs, paid holidays, discretionary vacation time, and more. Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at View phone number on click.appcast.io or View email address on click.appcast.io. Equal Opportunity Employer/Veterans/Disabled Applicants and employees are protected from discrimination under Federal law. For more information, please see Know Your Rights. #J-18808-Ljbffr