US Associate Director of Respiratory Patient Experience

Job Title US Associate Director of Respiratory Patient Experience Location Cambridge, MA Overview The US Associate Director of Respiratory Patient Experience is a strategic contributor responsible for supporting the design and execution of the end-to-end patient journey across the respiratory portfolio. This role focuses on implementing patient-centric marketing initiatives, precision engagement tactics, and omnichannel strategies. The Associate Director will apply data‑driven insights, behavioral analysis, and human-centered design principles to collaborate with cross‑functional teams in delivering measurable improvements in patient outcomes and experience through intervention strategies, reporting to the Head of Respiratory Patient Experience. Key Responsibilities Patient Experience Implementation & Optimization Support comprehensive, data‑driven experience and journey mapping to identify unmet needs, pain points, and critical decision moments. Conduct root‑cause analysis of patient segment challenges to inform targeted intervention design. Collaborate with product strategy, R&D, Medical, Market Access, Patient Support Services and Digital teams to execute unified journey initiatives. Monitor patient KPIs and contribute to success measurement frameworks for continuous improvement. Implement customer experience design best practices across marketing initiatives. Coordinate field immersion and insight programs to maintain patient‑centricity. Support Alliance cross‑functional planning and execution activities. Contribute to patient forum operations and engagement. Execute franchise patient ambassador program activities. Data‑Driven Strategy Execution Apply data fluency and performance mindset to daily operations. Utilize real‑time data and predictive analytics to optimize engagement strategies. Execute test‑and‑learn experiments across marketing initiatives. Apply behavioral science analytical frameworks to identify drivers and barriers across patient segments. Omnichannel Strategy Implementation Execute next‑generation omnichannel tactics in partnership with marketers and US Go‑To‑Market‑Capabilities (GTMC). Collaborate with Digital and GTMC teams to activate personalized content across channels (email, rep‑triggered, paid media, etc.). Develop digital and omnichannel proficiency through hands‑on execution. Precision Patient Engagement Implement AI‑powered, behaviorally informed strategies for patient acquisition and engagement. Apply behavioral science principles to targeting and messaging execution. Design and implement evidence‑based interventions tailored to identified patient segment challenges. Retention & Adherence Execution Execute behavioral design initiatives to maximize adherence drivers and minimize barriers. Collaborate closely with Public Affairs, Patient Advocacy, and Patient Support Services. Translate behavioral root‑cause findings into structured intervention strategies that address specific experience gaps. Market Intelligence & Innovation Contribute outside‑in thinking through competitive analysis and external trend monitoring. Track emerging developments in patient experience, digital health, and engagement strategies. Experience Design & Content Development Execute human‑centered design initiatives to enhance touchpoint experiences. Develop and optimize non‑branded value content (e.g., affordability resources, mental health support, patient warm welcome program). Ensure experience design decisions are grounded in behavioral evidence and patient segment insights. Qualifications Education Bachelor's degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred. Experience 7+ years in pharmaceutical or healthcare industry, with experience in patient experience, marketing, or access functions. Experience in the respiratory therapeutic area is an asset. Key Proficiencies Strategic thinking and cross‑functional collaboration Journey mapping and behavioral insight application Omnichannel and digital marketing execution Data analytics and performance measurement Human‑centered design and experience optimization Strong communication and stakeholder management skills Benefits High‑quality health care, prevention and wellness programs, and at least 14 weeks of gender‑neutral parental leave. EEO Statement Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affidavit Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, marital status, gender identity, sexual orientation, disability, veteran status or any other characteristic protected by law. Salary Range $148,500.00 – $214,500.00. #J-18808-Ljbffr Sanofi