Head of CRM

Head of CRM

About the Company

Emerging iGaming startup

Industry
Gambling & Casinos

Type
Privately Held

About the Role

The Company is in need of a remote Head of CRM to join their team. The successful candidate will be responsible for defining and managing CRM strategy across all markets, leading retention and engagement campaigns for sportsbook and casino products, and overseeing segmentation and targeted CRM communications. This role requires a focus on player lifecycle management, segmentation, and campaign optimization across multiple markets. The Head of CRM will also be expected to monitor CRM KPIs, collaborate with various teams, manage CRM tools and communication channels, and report campaign performance and insights to senior management. Applicants for the Head of CRM position at the company should have a background in managing CRM strategies within the online gaming industry, with a strong understanding of player lifecycle management and retention mechanics. The role demands the ability to analyze player data, coordinate CRM campaigns across multiple markets, and experience with CRM platforms and marketing automation tools. Strong organizational, project management skills, and the ability to manage multiple priorities in a fast-paced environment are essential. The ideal candidate will have a proactive mindset with a strong sense of ownership and accountability, and be adept at identifying opportunities to improve player value and lifecycle management.

Functions

• Marketing
• Account Management/Optimization