Manager, Business Intelligence (Media Analytics)
$88.54k - $141.69kPublicis Groupe Holdings B.V
Company description PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Overview The Manager of Business Intelligence will leverage their expertise in data analysis to support the BI Associate Director and Senior Leadership across enterprise clients in the health and wellness industry. This role will be responsible for utilizing multiple data sources to measure media and marketing campaign performance, translating insights into actionable business strategies for clients. Additionally, the Manager will oversee workload distribution for the Analyst/Senior Analyst team and play a key role in training new team members.
Responsibilities
Overview The Manager of Business Intelligence will leverage their expertise in data analysis to support the BI Associate Director and Senior Leadership across enterprise clients in the health and wellness industry. This role will be responsible for utilizing multiple data sources to measure media and marketing campaign performance, translating insights into actionable business strategies for clients. Additionally, the Manager will oversee workload distribution for the Analyst/Senior Analyst team and play a key role in training new team members.
Responsibilities
- Develop and maintain strong relationships with internal (PHM) and external stakeholders (clients, partner agencies, consulting groups) by ensuring clear communication and timely data deliverables.
- Ensure the accuracy and integrity of internal and third-party data sources that support the custom measurement platform, while keeping workstreams aligned with timelines and deadlines.
- Analyze and synthesize data to assess program effectiveness in influencing target audiences (healthcare professionals, patients, prospects, or a combination of both), identifying opportunities for optimization and improvement.
- Partner with BI Leadership to develop insights-based recommendations for client presentations, reports, and other deliverables, presenting findings in-person or via virtual meetings.
- Manage project priorities by balancing client needs, internal workflows, and business objectives to ensure successful outcomes.
- Provide guidance and mentorship to direct reports, internal teams, and third-party partners, maintaining high-quality outputs and adherence to deliverable schedules.
- Support new business initiatives by contributing to case studies, presenting key findings, and summarizing previous successes.
- Bachelor's Degree (preferably in a related field such as Business, Marketing, or Data Analytics).
- 3 to 5 years of experience in data/analytics consulting, quantitative marketing, or media data analysis.
- Must have experience working with media data
- Strong proficiency in:
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- Project Management & Time Management
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- Problem-Solving & Analytical Thinking
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- Communication & Stakeholder Engagement
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- Intellectual Curiosity & Continuous Learning
- Experience in healthcare, pharmaceuticals, or life sciences is preferred but not required.
- #LI-RB4
Vacancy posted 5 days ago
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