Field Marketing Manager

Job Description

Field Marketing Manager – North America

About the Role

A growing global B2B software company is looking for a Field Marketing Manager - North America to develop and execute regional marketing programs that support pipeline growth, market development, and revenue objectives.

This role will serve as a key marketing partner to the North American Sales organization, translating local market insights, target account priorities, and pipeline needs into effective marketing initiatives.

We are looking for a hands-on, proactive marketer who understands the North American B2B technology market and can independently identify opportunities, recommend the right marketing approach, and execute from strategy through delivery.

Key Responsibilities

• Develop and execute regional marketing plans aligned with Sales priorities, target accounts, and pipeline needs.
• Partner closely with Sales to identify market opportunities and translate commercial needs into actionable marketing programs.
• Execute a mix of field marketing initiatives, including account-based programs, webinars, partner activities, regional campaigns, executive programs, local content, and industry events.
• Collaborate with Demand Generation teams, providing regional insights, audience priorities, and campaign recommendations.
• Adapt global campaigns and messaging to the North American market.
• Develop and execute channel marketing initiatives.
• Collaborate with Sales, Product, Customer Success, and Marketing teams on regional go-to-market priorities.
• Manage regional marketing budgets and external vendors as needed.
• Track program performance, pipeline contribution, and ROI, and use insights to optimize future activities.

Qualifications

• 3–6 years of B2B marketing experience, with demonstrated ownership of Field Marketing.
• Experience within a B2B software, SaaS, or technology company.
• Strong experience supporting the North American market and understanding U.S. B2B audiences.
• Proven experience partnering closely with Sales and translating pipeline and target-account priorities into marketing programs.
• Experience executing a variety of field marketing tactics beyond events.
• Experience driving marketing in a growth-oriented environment where building market presence, working with limited resources, and operating with a high degree of ownership are essential.
• Experience working with channel or business partners.
• Strong project management, analytical, and communication skills.
• Comfortable working independently in a hands-on, fast-moving environment.
• Familiarity with CRM and marketing automation platforms is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field.