Franchise Development Manager

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Atlanta, GA, US

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean-inspired fast-casual restaurant; and BerryDirect ®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way —a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday.

The Big Picture:

As a Franchise Development Manager, you’ll play a key role in driving growth across Edible Brands®—home to Edible Arrangements®, Roti Modern Mediterranean®, and Edibles.com. You’ll connect with motivated entrepreneurs, guiding them toward franchise ownership and helping expand our footprint in new and existing markets.

With strong brand momentum and a growing portfolio, this is an exciting opportunity to make a meaningful impact. From expanding the iconic Edible Arrangements brand to supporting Roti’s national growth, you’ll help fuel a franchise system driven by innovation, ambition, and long-term success.

What that looks like day to day:

• Personally connect with prospective franchisees, presenting the unique benefits and opportunities of the Edible brand while utilizing available sales and marketing resources
• Manage the end-to-end franchise sales process, ensuring prospective franchisees receive maximum support and guidance from initial contact to agreement signing
• Incorporate the mission statement and core values of Edible Brands throughout the sales process, ensuring consistent communication of our principles in every interaction
• Prioritize building trust and rapport with potential franchisees, addressing questions and concerns with clarity and professionalism
• Nurture relationships with existing franchisees, supporting their expansion plans and providing options and resources to grow within the Edible system
• Collaborate with internal teams (legal, finance, and operations) to ensure a seamless franchise approval and onboarding process
• Provide regular updates to leadership, including the Chief Development Officer, on sales action plans, market insights, and pipeline progress
• Attend national franchisee events, expos, and trade shows to represent the Edible brand and generate new leads
• Stay informed on industry trends and market opportunities to identify and target potential growth areas for franchise development

What you bring:

• Demonstrated success in franchise development, including both new franchise sales and ownership transfers, with a strong track record of driving growth within a fast-paced brand environment.
• Strong understanding of franchise development processes, including FDD (Franchise Disclosure Document) compliance
• You are Tech Savvy, Proficient in MS Office, and can quickly learn new proprietary technologies quickly
• Exceptional interpersonal and communication skills, with the ability to build trust and credibility with prospects
• Strong negotiation and closing skills, with a consultative sales approach

How you work:

• Strong understanding of franchise development processes, including FDD (Franchise Disclosure Document) compliance
• You are a firm believer in taking a customer service approach to sales and building relationships
• You take immense pride and ownership in your sales record and always strive to exceed your targets to contribute to the greater mission of the team and company
• You have a way of storytelling and selling a vision whether in-person or in written correspondence
• You can handle multiple deals, with multiple people in multiple time zones flawlessly with the ability to prioritize your workflow
• You are organized and have a profound sense of detail orientation, staying on top of your pipeline, follow-ups, and keeping your CRM and sales data clean and up to date
• You understand that working in Franchise sales means you may need to take calls and work weekends when necessary to provide white glove service to our prospective franchisees

What We Offer:

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners, and leadership.
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
• Paid time off, including sick days & holidays to support work-life balance.

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.