Corporate Commercial Director

Commercial DirectorThe Commercial Director serves as an embedded business acceleration partner responsible for transforming commercial performance across assigned FET product lines. This role drives systematic adoption of FET's Four Fundamental Commercial Processes, eliminates inconsistent execution, and delivers measurable business results through expert coaching, training, and process implementation. The Commercial Director has authority to disrupt ineffective practices and accountability for commercial transformation success.Key ResponsibilitiesDrive adoption of Market Intelligence, Strategic Marketing, Data-Driven Sales Management, and Sales Funnel Management across assigned product linesTrain commercial teams on Microsoft Dynamics CRM, Market Dashboard, and Sales Funnel KPI DashboardCoach Commercial Leads and sales teams on forecast accuracy, opportunity discipline, and sales process executionConduct field ride-alongs and provide hands-on guidance to reinforce commercial process adoptionFacilitate strategic planning sessions and quarterly business reviewsDevelop and deliver customized training programs addressing specific product line needsSupport teams in executing TAM/SAM/SOM analysis, competitive intelligence, and customer market share trackingFacilitate strategic account planning using FET's standardized frameworkConduct competitive analysis and maintain competitive intelligence databasesCustomize corporate value propositions for specific market segments and customer applicationsCollaborate with Manager of Strategic Planning on market sizing validation and competitive positioningDrive improved pipeline discipline through systematic opportunity qualification, progression, and forecastingMonitor opportunity aging, probability accuracy, and CRM data quality within assigned product linesImplement BANT qualification framework and ensure consistent applicationConduct pipeline reviews to identify at-risk deals and acceleration opportunitiesTrack sales cycle metrics and implement process improvements to accelerate velocityFacilitate win/loss analysis sessions to drive continuous improvementWork as embedded partner with Product Line VPs and Commercial Leads, balancing corporate standards with product line autonomyCollaborate with other Commercial Directors to share best practices and maintain process consistencyPartner with Commercial Systems & Analytics Director on CRM optimization and dashboard utilizationFacilitate knowledge transfer of market insights and successful sales practices across the organizationSkills & CompetenciesDeep understanding of complex B2B sales processes, consultative selling, and enterprise account managementProven track record of improving sales performance through systematic process implementationExpert-level knowledge of CRM systems (Microsoft Dynamics preferred), sales analytics, and performance metricsStrong analytical skills with experience in market sizing, competitive analysis, and customer intelligenceProven ability to drive organizational change and overcome resistance to new processesStrong influence skills with ability to gain buy-in from stakeholders at all levels without direct authorityExceptional presentation and communication skills for executive audiences and customer presentationsDemonstrated coaching and development capabilities for sales professionals at all levelsDeep understanding of energy/industrial markets, customer buying behaviors, and competitive dynamicsExperience with technical products and complex solution selling in B2B environmentsFinancial acumen including P&L impact, ROI calculations, and pricing strategiesStrategic thinking with ability to balance short-term execution and long-term objectivesEducation & ExperienceRequired:Bachelor's degree in Business, Engineering, Marketing, or related field10+ years of experience in sales management, commercial operations, or management consultingDemonstrated experience driving sales performance improvement through process implementationProven track record leading change initiatives across multiple teams or business unitsExpert-level proficiency with CRM systems and sales analytics platformsPreferred:MBA or advanced degreeExperience in energy, industrial, or technical B2B markets with complex sales cyclesSales methodology certifications (Franklin Covey HCS, Miller Heiman, Challenger, SPIN)Microsoft Dynamics 365, Power BI, and Business Central experiencePrevious experience in matrix or dotted-line reporting structuresAbout FETFET (Forum Energy Technologies, Inc.) is a global company, serving the crude oil, natural gas, and renewable energy industries. FET is headquartered in Houston, TX with quality manufacturing, efficient distribution, and service facilities conveniently located to support the major energy-producing regions of the world. Forum's products and services range from the underwater reservoir to the refinery, from the sea floor to the above ground transportation line. We pride ourselves on giving you a comprehensive offering of solutions to maximize your operations and improve your bottom line. Our customers are our partners and we work with them to solve their ever-changing challenges.FET is an Equal Opportunity Employer. FET does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected under federal, state, or local law. All employment decisions and practices at FET are subject to the foregoing non-discrimination provisions and are based solely on merit, competence, performance, and business needs at the time.FET participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. As part of our hiring process, we may use technology, including AI-enabled tools, to help review and assess applications based on job-related criteria. All hiring decisions are made by our recruitment team and hiring managers.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.