VP, Account Strategy

Company : Mediassociates, 75 Glen Road, Sandy Hook, CT 06482 Position : VP, Account Strategy Company : Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. Job Description : Mediassociates is seeking a Vice President, Account Strategy to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes. You’ll combine data-driven strategy, media expertise, and client leadership to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media. Key Responsibilities Lead and develop the Account Planning team , setting vision and driving performance Serve as a senior strategic advisor to clients, building strong executive relationships Translate data and analytics into actionable marketing strategies Oversee campaign strategy, audience targeting, and measurement frameworks Drive client growth, retention, and revenue performance Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams Contribute to new business development and pitch strategy Coach and mentor team members, fostering a high-performing, collaborative culture Qualifications 15+ years in media strategy, account leadership, or agency environment Proven experience managing senior client relationships and large accounts Strong expertise in omnichannel media planning and performance marketing Ability to turn data into clear, compelling insights and presentations Experience leading teams and driving operational excellence Strategic mindset with a balance of analytical and creative thinking Bachelor's degree required Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law. #J-18808-Ljbffr Mediassociates