Director, Global Strategy and GTM Operations (Altra)

Join the Altra Family

We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.

Altra – Director, Global Strategy and GTM Operations

What will you do?

The Director, Global Strategy & Go-to-Market Operations supports the execution of Altra’s strategic priorities by driving cross-functional planning, business integration, and go-to-market excellence across the Global Brand. Reporting to the Altra Global Brand President, this role serves as a strategic partner and operational integrator, helping connect long-term priorities to day-to-day execution through disciplined planning, governance, and cross-functional collaboration.

Let’s break down that day-in-the-life a bit more.

Brand Strategy

· Support development of the brand's long-term strategic vision across all functions, and communicate, track, and measure progress against it.

· Facilitate strategic planning processes and leadership alignment; partner with brand leadership to keep priorities clear, current, and actionable.

· Serve as an internal consultant to business leaders, vetting strategic ideas with analytical, problem-solving, and strategic frameworks.

· Conduct market, consumer, and competitive analyses to identify growth opportunities and support strategic recommendations.

· Partner with leaders to translate enterprise and brand priorities into focused initiatives, clear owners, measurable outcomes, and decision-ready recommendations.

· Support the Brand President on strategic, brand, and corporate deliverables. Develop executive presentations, business reviews, and strategic planning materials for senior leadership.

• Partner with functional leaders to improve operating effectiveness, cross-functional collaboration, and execution against strategic priorities.

Strategy Operations & Business Integration

· Build and manage the operating rhythm for the Global Brand, including leadership routines, priority reviews, decision forums, and follow-through on enterprise-critical initiatives.

· Connect strategic choices to operational execution by defining the workstreams, governance, milestones, and performance indicators required to deliver brand priorities.

· Develop tools, reporting, and governance mechanisms that enhance visibility, accountability, and decision making across strategic initiatives.

· Lead cross-functional problem solving on high-priority business opportunities and operational barriers, bringing structure, analysis, and clear options to senior leaders.

· Partner with Finance, Merchandising, Marketing, Sales, Product, and Supply Chain leaders to ensure strategic initiatives are commercially grounded, operationally feasible, and consumer-led.

· Identify opportunities to simplify ways of working, remove duplicated effort, accelerate decisions, and improve handoffs across the global brand ecosystem.

Go-to-Market Execution

· Manage and continuously improve the global go-to-market calendar, governance model, and stage-gate processes, ensuring alignment, escalation, and decision readiness across functions.

· Coordinate cross-functional execution of the end-to-end go-to-market process.

· Build and manage consistent processes from briefing to execution, connecting teams so information flows to the right stakeholders at the right time.

· Facilitate milestone reviews and readiness assessments across Product, Merchandising, Marketing, Sales, and Supply Chain.

· Ensure go-to-market work is grounded in brand strategy, consumer insights, commercial priorities, and operational readiness. Partner with functional teams to ensure priorities are communicated consistently throughout the go-to-market process.

· Define an ecosystem of tools and reporting that gives leaders visibility into go-to-market progress, risks, decisions, and results.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel.

The foundational skills you will need in this position are:

· 10-12+ years of experience in strategy, business operations, management consulting, commercial planning, go-to-market operations, or related functions, preferably within consumer goods, retail, or outdoor industries.

· Demonstrated success leading complex cross-functional initiatives and influencing stakeholders across functions and regions.

· Extensive consumer/retail experience; familiarity with transformation and digital ways of working preferred.

· Strong command of strategic frameworks, structured problem-solving, analytical thinking, and executive-level decision support.

· Ability to connect brand strategy to consumer, commercial, operational, and go-to-market priorities across multiple functions, channels, and regions.

· Excellent communication and presentation skills — able to distill complex inputs and craft strategic narratives that tie work to big-picture brand goals.

· Strong cross-functional leadership, negotiation, and influencing skills, with a talent for building consensus and driving accountability without direct authority.

· Strong organizational, project, and time-management skills; a track record of delivering on time while juggling multiple priorities and stakeholders.

· Entrepreneurial orientation, client-service mentality, and sensitivity working across cultures and regions.

· Ability to perform under pressure, on tight deadlines, and in high-visibility settings.

Location requirement: Denver, CO

Now WE have a question for YOU.

Are you in?

Hiring Range :

$164,160.00 USD - $205,200.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on aiapply.co . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.