Marketing Manager

Marketing Manager

Responsible for coordination of all the Bank's marketing strategies: branding, social media, digital presence, website, marketing materials, and public relations activities, both external and internal. Bank's marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. Will ensure a seamless flow of information and content between the Bank and consultants to ensure a timely delivery of marketing materials.

This position manages all other personnel in the marketing department and requires exposure to sensitive information necessitating considerable use of discretion, judgment, and confidentiality.

Assures compliance with all Bank policies and procedures and all applicable state and federal banking regulations.

Essential Duties and Responsibilities:

• Managing all members of the marketing department to ensure they are kept busy and to ensure the objectives of the department are met, including assigning projects/tasks, providing mentoring and guidance, tracking progress toward completion, and holding staff accountable for their actions
• Reviewing and approving time cards as necessary and managing time off for staff
• Track all marketing initiatives to ensure the department objectives are met and marketing materials are delivered timely
• Coordinate with consultants to develop collateral materials including advertisements, flyers, brochures, event-specific materials, promotional gifts/giveaways, bank letterhead, business cards, etc.
• In coordination with marketing consultants, update content on the Bank's website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels
• Develop, implement, and manage the social media strategy to align with the company's strategic goals and ensure new content is regularly posted on social media to promote brand awareness
• Define the most important KPIs and measure the success of marketing initiatives
• Incorporate CRA (Community Reinvestment Act) opportunities into the Bank's marketing strategies wherever possible
• Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media
• Help plan and attend internal and external events to ensure proper bank representation
• Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation
• Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services
• Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are typically scheduled within business hours. This is compensable time and mileage is reimbursed
• Other duties may be assigned.

Supervisory Responsibilities: Manages marketing employees and external vendors and acts as liaison with advertising agencies and media outlets

Qualifications:

• Bachelor's degree in communications, marketing, public relations, advertising or related field, or equivalent experience
• Minimum 5-10 years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting)
• Highly proficient in social media outlets including, but not limited to, LinkedIn, Facebook and Instagram
• Proficiency with Microsoft Office products required
• Proficiency in Adobe Design Standard Software and other technical software
• Effective interpersonal, verbal, and exceptional written communication skills
• Strong project management skills, well-organized, with an excellent eye for detail
• Self-directed and able to work with minimal supervision
• Have an excellent ability to prioritize and work on multiple projects and tasks in a fast-paced environment to successfully meet deadlines
• Ability to travel to various locations

Physical/Mental Demands & Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk and sit. The employee will be required to travel to various marketing events.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Management reserves the right to change this position description at any time according to business needs.

Poppy Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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