SEO/SEM Analyst
HR Exchange
About the job SEO/SEM Analyst
Our electronic distribution company is looking for a SEO/PPC Analyst to play a pivotal role in optimizing our online presence and increasing our reach within the hotel and hospitality industry.
Responsibilities:
- Conduct thorough keyword research to identify opportunities for increasing organic search visibility within the hotel and hospitality sector.
- Optimize on-page content, including website copy, meta tags, images, and other elements, to improve search engine rankings and user experience through Wordpress
- Develop and execute effective link-building strategies to enhance the authority and credibility of our website within the industry.
- Monitor and analyze website performance using tools such as Google Analytics, identifying trends and areas for improvement.
- Collaborate with the content team to create high-quality, SEO-friendly content that addresses the needs and interests of our target audience.
- Stay up-to-date with industry trends and search engine algorithm changes to ensure our strategies remain effective and compliant.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and reach our target audience effectively.
- Track and report on key performance indicators (KPIs) related to SEO and SEM efforts, providing insights and recommendations to enhance campaign performance.
- Conduct competitive analysis to identify opportunities for differentiation and innovation within the electronic distribution and hospitality markets.
- Work closely with the marketing team to align SEO/SEM strategies with overall marketing goals and initiatives.
- Manage all aspects of the SEO campaign from start to finish including managing content, writing copy, creating landing pages, optimizing URLs for keywords and using Google Analytics to monitor performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as an SEO/SEM Analyst, preferably within the hospitality or hotel related industry.
- In-depth understanding of search engine algorithms, ranking factors, and industry best practices.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, etc.
- Hands-on experience with managing Google Ads and/or Linkedin Ads campaigns.
Vacancy posted 5 days ago
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