Senior Marketing Manager

Senior Manager, Lifecycle Marketing Direct Hire | Englewood, CO Lakeshore Talent is partnering with a dynamic, consumer-focused organization to hire a Senior Manager, Lifecycle Marketing for a newly evolving and highly visible marketing team. This is an exciting opportunity for a strategic yet hands‑on lifecycle marketing leader who enjoys building processes, improving customer engagement strategies, and helping shape the future of a growing marketing function. This role will lead lifecycle marketing strategy and execution across the full customer journey — from acquisition and onboarding through engagement, retention, loyalty, and win‑back initiatives. The ideal candidate is highly analytical, execution‑oriented, collaborative, and comfortable navigating change within a fast‑paced environment. Compensation & Schedule Salary: $120,000–$130,000 base salary Bonus: 10% annual bonus opportunity Hybrid schedule: In‑office Tuesday–Thursday | Remote Monday & Friday Full‑time, direct hire opportunity What You’ll Do Lead lifecycle marketing strategy across acquisition, onboarding, engagement, retention, loyalty, referral, and win‑back programs Build and optimize customer journeys across email, SMS, push notifications, and in‑app messaging Improve customer engagement, retention, and lifetime value through data‑driven marketing initiatives Develop scalable lifecycle marketing processes, reporting structures, KPIs, and operational best practices Partner cross‑functionally with Product, Analytics, Data Engineering, Brand, and Operations teams Analyze campaign and customer performance data to identify trends, optimization opportunities, and actionable business insights Enhance CRM automation, segmentation, personalization, and behavioral targeting strategies Manage campaign calendars, testing strategies, and communication governance across owned channels Support broader business initiatives including new location launches, product rollouts, and engagement campaigns Present recommendations, reporting, and lifecycle insights to senior leadership Mentor and support a direct report while helping scale lifecycle marketing capabilities Early Priorities Within the first 90 days, this individual will: Assess current lifecycle programs, reporting, tools, and operational workflows Improve KPI visibility, reporting capabilities, and dashboarding Identify opportunities to optimize customer journeys, automation, segmentation, and campaign performance Evaluate CRM infrastructure and recommend enhancements Help define future‑state lifecycle marketing strategy and operational improvements Qualifications Required Experience 7+ years of experience in lifecycle marketing, CRM, retention marketing, or growth marketing Strong hands‑on experience with lifecycle campaign execution and customer journey orchestration Experience with HubSpot is required Experience working with POS systems; PAC experience strongly preferred Strong background in reporting, KPI development, campaign analysis, and lifecycle performance measurement Experience partnering with Analytics and/or Data Engineering teams to improve reporting infrastructure Experience building or improving lifecycle marketing processes and operational structure Expertise in segmentation, personalization, automation, and behavioral targeting strategies Experience managing campaigns across email, SMS, push notifications, and in‑app messaging Strong communication skills and executive presence Preferred Background Experience within fitness, membership, subscription, retail, hospitality, or multi‑location consumer businesses Experience supporting location‑based or regional marketing strategies Experience scaling lifecycle marketing functions within growing organizations Familiarity with CDPs and lifecycle measurement frameworks Strong A/B testing and experimentation background Ideal Candidate Profile Strategic thinker with a strong execution mindset Analytical, data‑driven, and naturally curious Comfortable building structure within evolving environments Independent, proactive, and solutions‑oriented Adaptable and comfortable navigating ambiguity and organizational change Collaborative communicator who can translate data into actionable recommendations Benefits This organization offers a competitive benefits package including: Medical, dental, and vision coverage 401(k) options Paid parental leave Flexible vacation plan Paid holidays Complimentary membership/perks program Additional employee wellness benefits Work Environment This position operates in both office and active business environments. Candidates should be comfortable working in a collaborative, open‑concept setting with moderate ambient noise. #J-18808-Ljbffr