Growth Marketing Manager

Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery. Build custom user selections and other connected programs for enhanced targeting. Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows). Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks. Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements). Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications. Set up or review A/B testing strategies and coordinate rollout of new templates with partners. Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected. Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation. Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers. Maintain platform folder structures, naming conventions, asset governance, and permission controls. Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring). Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs. Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc. Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes. Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops. Requirements 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management. Knowledge of ESPs and notification systems. Strong project management and problem-solving skills, with the ability to juggle multiple priorities. Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams. Experience managing vendor relationships and holding partners accountable. Core Competencies Demonstrates expertise in managing email and SMS campaign operations, ensuring compliance with regulations such as CAN-SPAM, CASL, GDPR, and CCPA. Proficient in project management, data hygiene, and advanced targeting strategies to optimize campaign performance. Highest-signal resume keywords Email Campaign Management SMS Campaign Management Project Management Data Hygiene Management Compliance Knowledge ATS Optimization Keywords Hard Skills Email Marketing SMS Marketing A/B Testing Data Mapping Segmentation Dynamic Content Rendering Link Validation Journey Flows Multi-Device Checks Throttling Management Soft Skills Collaboration Communication Problem-Solving Vendor Management Prioritization Industry Keywords CAN-SPAM CASL GDPR CCPA Email Deliverability Sender Reputation Cold IP Warming Spam Traps Bounce Codes Integration Failures Tools & Technologies Email Service Providers (ESPs) Notification Systems Marketing Technology Platforms Data Governance Tools Campaign Management Tools #J-18808-Ljbffr