SEO Specialist

About the role

We are looking for a motivated and organized SEO Specialist to work alongside our Head of SEO and support the execution of SEO/GEO initiatives across multiple consumer-focused products.

This is a hands-on role where the majority of the overall SEO and GEO strategy will be prepared by the Head of SEO, while you will be responsible for executing that strategy across approximately seven different websites. You will collaborate with developers, copywriters, designers, product owners, and other stakeholders to ensure SEO and GEO initiatives are delivered efficiently and to a high standard.

Each product has its own Product Owner and dedicated development team, so strong organizational skills and the ability to manage multiple projects simultaneously are essential. Beyond execution, you'll also have the opportunity to contribute your own ideas, recommendations, and strategic initiatives as you grow within the team.

Key Responsibilities

SEO Strategy Execution

• Execute SEO initiatives and projects across multiple websites following the overall strategy defined by the Head of SEO.
• Perform keyword research to identify new growth opportunities across various products.
• Prepare SEO implementation tickets and collaborate with developers throughout implementation.
• Monitor implementation progress and ensure SEO recommendations are delivered correctly.
• Support GEO (Generative Engine Optimization) efforts, helping structure content and data so it is more easily surfaced and cited by LLMs.

Content Management

• Prepare detailed SEO content briefs for copywriters.
• Work closely with copywriters throughout the content creation process.
• Review completed content for SEO quality and accuracy.
• Coordinate with developers to publish SEO-optimized content.

Technical SEO

• Perform regular technical SEO audits.
• Identify technical issues affecting organic performance.
• Work with developers to resolve crawlability, indexation, internal linking, metadata, structured data, and other technical SEO issues.
• Monitor website health using industry-standard SEO tools.

Reporting & Analysis

• Prepare monthly SEO reports for each website.
• Monitor rankings, organic traffic, indexation, and other key SEO KPIs.
• Track GEO performance where relevant, including brand visibility, mentions, and referral traffic from AI.
• Analyze competitors and identify growth opportunities.

Cross-functional Collaboration

• Work simultaneously across multiple products with separate Product Owners and development teams.
• Prioritize SEO tasks across different websites and projects.
• Communicate effectively with developers, copywriters, designers, and stakeholders.
• Proactively suggest new SEO and GEO opportunities and improvements to existing strategies.