Director of Partnerships, Strategic Alliances

Director, Strategic Alliances

Persado is a Marketing AI platform used by 8 of the top 10 U.S. banks to help marketing and compliance teams create high-performing, compliant content at enterprise scale. We support organizations in highly regulated industries including banking, insurance, and financial services. Persado has been recognized by Fast Company's World's Most Innovative Companies and Built In's Best Places to Work.

We are hiring a revenue-carrying Director, Strategic Alliances to own and expand a small number of high-impact enterprise partnerships that directly drive pipeline and ARR. Reporting to the CRO, this role is responsible for converting strategic alliances into scalable commercial outcomes through co-sell execution with ISV partners, embedded GTM motions, and enterprise expansion. This is not a traditional channel management or relationship-only partnerships role. The ideal candidate has successfully scaled partnerships generating meaningful partner-sourced revenue, embedded products into broader partner offerings and customer pursuits, managed complex enterprise deal cycles involving multiple stakeholders, and operated effectively in both startup and highly matrixed enterprise environments.

What You'll Own:

• Lead Persado's strategic alliances and drive partner-sourced pipeline and ARR.
• Build and scale partner-led distribution motions where alliance partners actively identify, position, and introduce Persado into customer opportunities.
• Expand Persado within broader partner-led customer engagement and transformation initiatives.
• Drive complex enterprise opportunities from initial partner-led pilot engagements through scaled, multi-year enterprise expansion.
• Lead joint account planning, executive alignment, QBRs, pipeline reviews, and alliance governance.
• Navigate enterprise procurement, legal, compliance, security, and stakeholder management processes.
• Build enablement frameworks, success metrics, and operational processes that improve alliance execution.
• Partner cross-functionally with Sales, Product, Marketing, Solutions Consulting, and Customer Success to accelerate revenue growth.

Required Experience:

• 10+ years in strategic alliances, partnerships, enterprise GTM, or complex enterprise sales within SaaS, MarTech, FinTech, AdTech, data, or related enterprise technology sectors.
• Experience scaling partnerships generating $3M–$5M+ ARR.
• Proven success scaling strategic alliances with organizations such as AWS, Salesforce, Mastercard, Adobe, Stripe, Snowflake, major ISVs, hyperscalers, or similar ecosystem partners.
• Experience owning or materially influencing at least $2M+ annual partner-sourced ARR / as well as experience deeply operating a small number of strategic enterprise alliances (vs. managing a partner portfolio).
• Demonstrated ability to grow partnerships from early engagements into broader enterprise adoption.
• Experience closing and expanding enterprise deals with $500K+ ACV and multi-year commercial structures.
• Strong executive presence and experience navigating enterprise procurement, compliance, and legal processes.
• Ability to clearly articulate metrics including pipeline generated, ACV, sales cycles, expansion outcomes, etc

What We Offer:

• Base salary between $165,000–$185,000, depending on experience, location, business needs, and market demand
• Hybrid working model with flexible PTO to support balance, flexibility, and collaboration
• Competitive benefits package including 401(k) matching and pension support in select regions
• Employee Enrichment Fund for professional development, personal growth, or home office support
• Paid volunteer days and charitable donation matching through our #PersadoCares program

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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