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Brand Manager

Yantran LLC

Global Innovation Brand Manager The Global Innovation Brand Manager will lead new product development and deployment and be responsible for innovation strategy and communication for Face Care. Key Responsibilities: Co‑develop the strategic direction and global innovation pipeline for the business in collaboration with Innovation team. Develop and deploy all aspects of product innovation in a highly cross‑functional environment Own ideation and concept phase by translating consumer insights and trends into strong product ideas in close collaboration with market research Lead execution of innovation projects in close collaboration with R&D, packaging engineering, finance, supply chain, designers and agencies among other business partners to develop new products, claims, and comms from project definition, briefing, and development to execution. Proactively identify emerging trends, have strong outside‑in mindset with expertise in skin care category, competitive landscape and social conversation Collaborate with Finance, Supply Chain and Project Management to ensure new products deliver on growth, revenue and profitability goals Deploy innovation to regions; develop product launch toolkits that excite local marketing teams and retailers Develop deep understanding of key global markets, with US as lead market. Track record of identifying white space opportunities, creating innovation and the ability to translate consumer insights into new product and/or claims is required. Proven track record of developing and executing successful brand strategies and communication plans Experience in beauty category strongly preferred Experience in product innovation highly preferred Superior communication, story‑telling, project management skills and an ability to influence without authority is required Strong leadership and team management skills Experience leading in a matrix environment and cross‑functional teams is required Excellent analytical and strategic thinking abilities Demonstrated financial acumen in making effective business decisions is required A minimum of 5 years of experience in marketing, with a focus on brand management and innovation. Must have experience in beauty such as skincare, makeup or haircare. Bachelor's degree in Marketing or related field, MBA preferred. #J-18808-Ljbffr

Vacancy posted 2 days ago
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