Senior Manager- US SME Acquisition Marketing
American Express
Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes. The U.S. Small Business and Middle Market (SME) segment represents the largest GCS customer base and continues to be a key driver of growth and strategic investment. The Tele Sales Marketing & Enablement team, part of the Middle Market Prospect organization, is responsible for delivering best-in-class B2B marketing strategies that enable Sales colleagues to effectively acquire and convert high-value SME prospects. The team supports the Small Business Sales (SBS) Tele Sales organization through acquisition marketing strategy, offer optimization, sales enablement, customer journey improvements, and performance-driven go-to-market execution. The Sr. Manager, U.S. SME Acquisition Marketing & Sales Enablement will play a critical role in shaping and executing acquisition marketing strategies that drive prospect acquisition and conversion for the SBS Tele Sales channel. This role owns acquisition strategy, sales enablement, and customer insight. The individual will leverage customer interaction trends, call transcript learnings, and sales performance insights to continuously optimize Marketing-owned levers that improve seller effectiveness and acquisition performance. This includes ownership of offer positioning, value-story development, outreach messaging, lead warming engagement strategies, and sales enablement content. This role will partner closely with analytics and operational teams to translate customer insights into scalable marketing and enablement strategies that improve business performance. Success in this role requires strong strategic thinking, commercial acumen, data-driven decision-making, and the ability to influence stakeholders and lead multiple initiatives in a fast-paced, highly matrixed environment. At American Express, our culture is built on a 175-year history of innovation, shared values [ Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
$103.75k - $174.75k
...Senior Manager- US SME Acquisition Marketing New York, NY, United States(Hybrid) Job Description Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes. The U.S. Small Business and Middle Market (SME) segment represents the...SeniorFull timeWork at officeLocal areaFlexible hoursShift work$134k - $184k
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