Manager, Paid Search - Commerce

Position Summary We are looking for you - dynamic, best-in-class talent - to join the growing Commerce team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. You’ll work closely with national Planning and Buying teams to allow for holistic Commerce media function. Who You Are A passionate and driven professional, you excel at translating client business objectives at the senior level into Commerce daily tactical execution, to drive sales online and in-store. You’re ready to challenge the status quo to produce world-class campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution. Responsibilities Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc. Seasoned experience with self-service search platforms for both retailer specific (e.g. WMC, Roundel Media Studio, etc.) as well as aggregators (e.g. Criteo, Citrus, Pacvue, Skai, etc.) Comfortable and knowledgeable with D2C platforms (e.g. Google, Bing, Shopping, etc.) Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc. Active participant in development, presentation, management and measurement of omnichannel commerce media programs and defines program objectives and strategies consistent with brand marketing objectives Ensures strategic consistency across all elements of plan development and implementation Participates in and guides Senior Associate during campaign buildout inclusive of keywords/targeting. Coaches Senior Associate campaign creation and search strategy to get best plan for client Takes learnings from previous campaigns and apply to next campaign Proactively identifies growth opportunities and shares ideas for potential test and learns Delivers an effective detailed media plan, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance Contributes to the creation of client ready materials (e.g. presentations, reporting, etc) and delivers client communications Serves as first check for client documents ensuring accuracy and ease of understanding information Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level) Supports in establishing and implementing best practices within client accounts Ability to assess and rank issues and tasks in order of importance for taking action and escalating as needed Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions Work with Senior Associate to update any status documents and timelines whether internal or client facing. Responsible for ensuring all tasks are captured and tracking toward completion Implements team and client centric processes to ensure accuracy of all deliverables (e.g. client documents, budget stewardship/management/client billing), improve overall team performance and minimize risk of human error through consistent implementation of QA guardrails Supervises buying process and stewardship for media programs to ensure original objectives are being met Oversees and participates when needed in daily campaign & budget management including optimizations Oversees and assists Senior Associate with building campaigns within relevant search platforms. Responsible for ensuring campaigns are built out correctly within platform Oversees coordination of creative assets between client, creative agencies and partners Provides copy ideas for specific campaigns when appropriate Monitors pacing to ensure delivery is appropriate and aligned to campaign flighting for both managed and self service campaigns Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction Development, execution and testing across campaign variables that create client specific insight and drive future testing opportunities Oversees analysis and reporting of data on daily/weekly/bi-weekly/monthly & ad-hoc basis Supports Senior Associate with pulling data from self service platforms as needed Required Skills & Experience Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, Citrus, etc.) Proven knowledge of media planning & planning with use of research tools and resources Proven ability to understand high level client goals and how they translate into commerce strategies Proven experience in writing and presenting relevant information to client audience Can carry conversations with clients easily Knowledge with industry tools such as MediaTools, Prisma, etc Desired Skills & Experience Bachelor’s degree or equivalent experience 3+ years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reports 2+ years of commerce experience working across multiple retailers preferred Experience in web analytics, ad tracking and other biddable media (e.g. paid search) Ability to manage team, both upwards and downwards, to ensure cross team communication Excellent written and verbal communication skills and proven problem-solving ability Self-sufficient and proactive Project management; effectively managing multiple projects and meeting tight deadlines in a fast-paced environment. Time management and project management skills are critical Proficient in Microsoft Office (Excel, PowerPoint, etc.) and excellent quantitative analysis skills Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is the policy of our company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. #J-18808-Ljbffr KINESSO