Senior Director, Product Marketing

Job Description

Job Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

We're looking for a Sr. Director of Product Marketing to lead positioning, messaging, and go-to-market across Klaviyo's largest and most strategic product portfolio, Marketing, Data Platform, and AI - and to lead the GTM PMM team that translates our innovation into impact for the field and our customers, from the entrepreneur scaling their first store to the world's largest global enterprises.

This is a rare opportunity to own the narrative for the full breadth of what makes Klaviyo different: the platform that powers it all, the AI that's changing what marketing automation means, and the go-to-market motion that brings it to life across every segment and market we serve.

You're a leader with a strong POV, sharp instincts, and the drive to establish Klaviyo as the definitive category leader in an increasingly noisy landscape. You believe AI isn't just a feature - it's a new way of working, and you'll model that by running your team with AI-powered workflows that move faster, think bigger, and scale output without scaling headcount.

If you thrive in a fast-paced environment, love both the art and science of storytelling, and want to do the best work of your career while inspiring a team of passionate product marketers to do the same — this role is for you.

How you'll make a difference: Lead a team of product marketers who are responsible for:

• Crafting differentiated, unified positioning & messaging for Klaviyo Marketing - spanning AI. omnichannel automation and our full channel suite: email, SMS/RCS, WhatsApp, mobile push, and social
• Partnering with Product Managers, the field as the voice of our customers, GTM teams, and the market to help shape our product roadmap - particularly as we scale our AI agent capabilities
• Establishing Klaviyo as the definitive thought leader in B2C marketing by developing a strong POV on what it means for AI to handle the work of marketing - not just assist it
• Launching new, innovative features and products into market that cut through the noise in the marketing automation landscape - from net-new channels to agentic AI that autonomously builds campaigns, flows, and strategies
• Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
• Supporting our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases
• Supporting our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases

Who you are:

• 12+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers (yes, slightly meta)
• 5+ years of experience directly managing and coaching individual contributors, building the next generation of great product marketers
• Curious and AI-forward with a clear perspective on what AI means for your buyers and for how marketing teams operate - and you run your own team accordingly, using AI workflows to move faster and go deeper
• Comfortable owning a broad product portfolio - marketing, platform, and AI - and able to connect the "what" to the "so what" for every audience from entrepreneur to global enterprise
• Know what great work looks like - bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
• Have examples of great positioning and messaging that cut through the noise and differentiated your product or service - ideally in a landscape as crowded as marketing automation
• Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets
• Love and thrive in a fast-paced, dynamic environment
• Experience in e-commerce, digital marketing, or marketing automation software is a major plus; experience marketing AI products or agentic software is a strong differentiator

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:

$224,000—$336,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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