Associate Brand Activation Manager

Division Information

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra, Instant Ocean, Marineland, 8-in-1, Dingo, FURminator, Nature's Miracle, GloFish, DreamBone and SmartBones.

Job Summary

The Associate Brand Manager, Delivery supports the execution of brand and commercial initiatives across North America. This role is responsible for helping translate brand strategies, qualified innovation, and creative campaigns into marketplace execution that drives sales growth, distribution gains, consumer engagement, and profitable business results.

The Associate Brand Manager partners closely with Sales, Comm Ops, Consumer Insights, Finance and Supply Chain, to ensure flawless execution of commercialization plans. This role supports launch execution, customer activation, portfolio management, business analytics, and marketing activation programs across assigned brands and categories.

Primary Duties & Responsibilities

Launch & Commercialization Execution

• Support execution of New Product Development (NPD) and Existing Product Development (EPD) initiatives.
• Assist in the development of launch plans and commercialization activities.
• Coordinate cross-functional activities to ensure launch readiness.
• Develop customer sell-in materials and internal launch communications.
• Monitor launch performance and identify opportunities for optimization.

Brand Activation & Trade Marketing

• Support development and execution of omnichannel marketing programs.
• Brief and lead (with help of internal agency - Comm Ops) the creation and implementation of retail media, digital, social, and in-store activation plans.
• Coordinate promotional programs and merchandising initiatives.
• Work with internal & external agency partners to deliver assets on time and on budget.
• Support measurement of marketing effectiveness and campaign performance.

Business Analytics & Performance Tracking

• Monitor sales, market share, distribution, pricing, and promotional performance.
• Develop recurring business reports and scorecards.
• Analyze category, customer, and competitive trends.
• Identify risks and opportunities and recommend action plans.
• Support monthly and quarterly business reviews.

Portfolio Management

• Support management of assigned brand portfolios.
• Assist in SKU rationalization and assortment optimization initiatives.
• Partner with Finance and Sales on promotional and pricing analysis.
• Maintain product information, launch trackers, and commercialization tools.
• Help ensure portfolio initiatives support business objectives.

Qualifications & Experience

• 3-5 years of experience in Brand Management, Trade/Customer Marketing, or related commercial functions.
• Experience within Consumer-Packaged Goods, Pet Care, Food, Household Products, or related industries preferred.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously.
• Experience working with syndicated data sources (Circana, Nielsen, Numerator, etc.)
• Digital savviness. Experienced in Paid/Owned/Earned media as well as in growing your brand in social media
• Comfortable challenging and guiding internal/external agencies
• Proficiency in Microsoft Excel and PowerPoint.
• Bachelor's degree required.

Education and Experience Profile

• 3-5 years of experience in Brand Management, Trade/Customer Marketing, or related commercial functions.
• Experience within Consumer Packaged Goods, Pet Care, Food, Household Products, or related industries preferred.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously.
• Experience working with syndicated data sources (Circana, Nielsen, Numerator, etc.)
• Digital savviness. Experienced in Paid/Owned/Earned media as well as in growing your brand in social media
• Comfortable challenging and guiding internal/external agencies
• Proficiency in Microsoft Excel and PowerPoint.
• Bachelor's degree required.

Required Skills

The ideal candidate is a highly organized and action-oriented marketer with strong commercial curiosity and a passion for execution.

They are comfortable working across multiple functions, managing details, and turning plans into action. They possess strong analytical skills, a bias for action, and a desire to learn all aspects of commercialization and brand delivery.

This individual demonstrates accountability, collaboration, agility, and a commitment to delivering results while building foundational capabilities for future leadership roles.

Work Environment

This is a hybrid role based in Earth City, Missouri. Conditions are typical for an office enviornment

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