AEM Business Analyst / Sr. Analyst

AEM Business Analyst / Sr. Analyst

Location: New York

Role Overview: We are seeking an experienced AEM Business Analyst to bridge the gap between business stakeholders and technical teams in delivering Adobe Experience Manager (AEM)–based digital experience solutions. This role requires strong expertise in requirements analysis, story decomposition, and digital platform capabilities, with a focus on AEM Sites, Digital Asset Management (DAM), Headless CMS, and AEM as a Cloud Service (AEMaaCS). The ideal candidate will proactively guide stakeholders on what is possible within the Adobe platform, while ensuring clear, actionable requirements are delivered to engineering teams.

Key Responsibilities

• Business Analysis & Requirement Definition
• Engage with business stakeholders to capture, analyze, and document functional and non-functional requirements
• Translate business needs into detailed user stories, use cases, and acceptance criteria
• Break down high-level requirements into implementable backlog items for AEM development teams
• Ensure end-to-end traceability from business requirements to technical delivery
• AEM & Digital Experience Capabilities Alignment
• Act as a subject matter advisor on AEM capabilities, including: AEM Sites (headful and page-driven experiences) AEM Assets (Digital Asset Management – DAM) Headless CMS (Content Fragments, APIs, GraphQL-based delivery)
• Proactively guide stakeholders on: Platform capabilities and constraints Best-fit approaches (headless vs headful vs hybrid) Reusable content models and structured content strategies
• Backlog Management & Agile Delivery
• Develop and maintain product backlog, epics, and detailed user stories
• Conduct backlog grooming and refinement sessions with technical teams
• Support sprint planning, demos, and retrospectives
• Ensure stories are well-defined, testable, and aligned with business objectives
• Collaboration with Technical Teams
• Work closely with architects and developers to: Clarify requirements and remove ambiguities Align on technical feasibility and design patterns Support solution validation and acceptance testing Facilitate communication between business, UX, and engineering teams
• AEM Cloud & Platform Understanding
• Support initiatives involving AEM as a Cloud Service (AEMaaCS) Ensure requirements align with cloud-native and scalable architecture principles
• Digital Asset & Content Strategy
• Define requirements for Digital Asset Management (DAM) including: Asset lifecycle management Metadata, tagging, and taxonomy Content governance and reuse strategies Enable scalable content models supporting multi-channel delivery
• Analytics & Data (Good to Have)
• Collaborate on requirements related to: Adobe Analytics (tracking, reporting, KPIs) Customer Data Platforms (CDP) / audience segmentation Support definition of data layer and measurement strategies

Required Skills & Experience

Core Business Analysis Skills 5 to 10 years of experience as a Business Analyst in digital or MarTech platforms Strong expertise in: Requirements gathering and documentation User story and backlog creation Agile / Scrum methodologies Experience translating business needs into technical requirements for CMS platforms

Adobe AEM Platform Knowledge Hands-on understanding of: AEM Sites, AEM Assets (DAM) Headless AEM (Content Fragments, APIs) AEM workflows, templates, and content structures Familiarity with AEM Cloud (AEMaaCS) concepts and delivery models

Technical Awareness Working knowledge of: Web technologies (HTML, CSS, JavaScript) API-driven architectures and integrations Ability to understand and document technical constraints and dependencies

Stakeholder & Communication Skills Strong ability to: Influence business stakeholders Facilitate workshops and requirement sessions Communicate complex technical concepts in business terms

Preferred Qualifications

Experience in Financial Services / Insurance domain (content-heavy regulated environments) Exposure to Adobe Analytics, Adobe CDP, or Adobe Experience Platform (AEP) Experience working on headless CMS implementations and omnichannel platforms Certification in Business Analysis (CBAP, PMI-PBA) or Adobe-related certifications

Key Competencies

Analytical thinking and structured problem-solving Strong documentation and storytelling skills Ability to balance business value vs technical feasibility Proactive mindset in identifying platform opportunities and limitations

Success Metrics / KPIs

Quality and clarity of requirements delivered to engineering teams Reduction in rework due to ambiguous or incomplete stories Alignment between business expectations and delivered functionality Adoption of AEM best practices (content reuse, structured models, headless delivery) Stakeholder satisfaction and delivery predictability