Brand Manager

Lead the continued evolution of the FOX One brand strategy, positioning, messaging architecture, and long-term brand vision. Champion a cohesive, premium brand experience across every consumer touchpoint, including marketing, product, CRM, social, partnerships, paid media, and owned channels. Develop strategic frameworks, messaging, brand guidelines, and governance that strengthen brand consistency and differentiation. Lead annual brand planning, integrated marketing roadmaps, and campaign calendars aligned to business priorities, product launches, tentpole events, and subscriber growth objectives. Partner with senior leadership to translate business priorities into long-term brand and campaign strategies. Identify consumer insights, competitive trends, and emerging opportunities that inform brand strategy. Lead the end-to-end strategy and execution of integrated marketing campaigns supporting subscriber acquisition, engagement, and retention. Develop marketing strategies around major sports, news, entertainment launches, seasonal initiatives, and other key business moments. Write strategic creative briefs and partner closely with Creative, Media, Product Marketing, CRM, Social, Editorial, Communications, Product, and Analytics teams to deliver integrated campaigns. Oversee campaign timelines, budgets, approvals, and cross-functional workflows to ensure successful execution. Evaluate campaign performance and translate insights into recommendations that improve creative effectiveness and marketing performance. Partner with Creative leadership to develop breakthrough creative platforms and integrated marketing experiences that reinforce FOX One's premium positioning. Provide strategic direction throughout the creative development process while maintaining a cohesive visual and verbal brand identity. Lead strategic relationships with creative, media, production, research, and influencer agency partners. Develop co-marketing initiatives with platform, distribution, and third-party partners that expand the FOX One brand while delivering mutual business value. Define brand KPIs and campaign success metrics in partnership with Analytics and Performance Marketing teams. Analyze campaign performance, consumer behavior, competitive activity, and market trends to identify growth opportunities. Lead executive campaign recaps, quarterly business reviews, and annual brand performance presentations. Mentor and develop Brand Marketing team members while fostering collaboration, creativity, and operational excellence. Build scalable marketing processes that improve cross-functional alignment and campaign execution. Serve as a trusted strategic partner across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership. Requirements 8+ years of experience in brand marketing, integrated marketing, consumer marketing, or a related field Proven success developing integrated marketing campaigns from strategy through execution Deep understanding of brand strategy, consumer positioning, creative development, messaging architecture, and go-to-market planning Experience leading highly cross-functional initiatives involving creative, media, product, analytics, and executive stakeholders Demonstrated success managing agency relationships and delivering high-impact integrated marketing campaigns Strong analytical skills with experience translating performance data into strategic recommendations Exceptional written, verbal, and presentation skills, including experience presenting to executive leadership Excellent organizational and project management skills with the ability to manage multiple complex initiatives simultaneously Experience mentoring team members and influencing cross-functional stakeholders without direct authority Passion for sports, news, entertainment, streaming, and building world-class consumer brands. Core Competencies Demonstrates expertise in brand strategy, integrated marketing campaign development, and consumer insights analysis, with a strong focus on driving subscriber growth and engagement. Proven ability to lead cross-functional teams and manage agency relationships to deliver high-impact marketing initiatives. Highest-signal resume keywords Brand Strategy Development Integrated Marketing Campaigns Consumer Insights Analysis Cross-Functional Leadership Performance Data Analysis Hard Skills Brand Positioning Messaging Architecture Campaign Planning Creative Brief Writing KPI Definition Market Trend Analysis Project Management Go-To-Market Planning Consumer Behavior Analysis Strategic Framework Development Soft Skills Exceptional Communication Skills Organizational Skills Mentoring Collaboration Creativity Industry Keywords Consumer Marketing Brand Marketing Integrated Marketing Agency Management Subscriber Acquisition Sports Marketing Entertainment Marketing Streaming Services Cross-Functional Initiatives Creative Development #J-18808-Ljbffr