Associate Director, Market Access Analytics CASA - Princeton NJ

Associate Director, Market Access Analytics

The Associate Director, Market Access Analytics is a strategic and advanced analytics leader responsible for driving comprehensive market access insights across US and Worldwide (WW) markets. This individual serves as a critical analytics partner to the Global Market Access (MAx) organization, enabling data-driven decision-making across coverage, contracting, pricing, reimbursement, payer and patient access strategies. In this critical hands-on role, the individual will partner closely with the full matrix team to generate, coordinate and integrate data and insights across various analytical functions such as market research, and secondary data analytics to answer key Market Access questions for US and WW markets. This candidate will be responsible for working with their support resources to lead and deliver high-quality insights to stakeholders. The individual will also lead MAx AI and Digital Transformation initiatives as a Product Owner in alignment with MAx organizational priorities and enterprise data strategy.

Responsibilities:

• Market Access Analytics & Insights
• Serve as the primary analytics partner to the MAx organization, collaborating closely with Access strategy, Field Access, Contracting, Pricing, Patient Access teams to address key business questions across US and WW markets.
• Design, develop, and deliver a clear set of recommendations to maximize impact by leveraging various pharmaceutical data assets including sales, claims, specialty pharmacy, access/coverage, lives, and hub data.
• Translate complex data into clear, actionable insights that directly inform Market Access strategy, payer negotiations, formulary positioning, and launch readiness.
• Develop and maintain market access dashboards, KPIs, and performance measurement frameworks to track coverage and access trends across payer segments.
• Conduct deep-dive analyses on payer dynamics, access barriers, competitive landscapes, and UM trends across US commercial, Medicare, and Medicaid channels.
• Monitor and synthesize healthcare marketplace dynamics, including policy changes, regulatory shifts, and competitive payer/channel developments impacting portfolio.
• MAx AI & Digital Transformation
• Lead MAx AI and Digital Transformation initiatives as a Product Owner, defining product vision, roadmaps, business requirements, and success metrics ensuring all solutions are aligned to core business needs and deliver measurable enterprise value.
• Drive change management and stakeholder engagement to accelerate adoption of AI/digital tools across MAx, ensuring alignment with end-user workflows and business processes.
• Identify and evaluate emerging AI technologies, data platforms, and analytics capabilities applicable to Market Access use cases.
• Cross-Functional Collaboration & Leadership
• Collaborate with a broad set of cross functional counterparts (including Strategy & Operations Leads, MAx Leadership, BI&T, Brand Leadership) to achieve organizational objectives.
• Manage workload prioritization of on-site/offshore support and leverage other teams within CASA and BI&T and across BMS to successfully achieve business objectives.
• Lead, manage and mentor support resources, while developing and maintaining a deep understanding of business priorities.
• Understands, demonstrates, and drives adherence to all BMS operating policies.