Social Media Specialist

Social Media SpecialistFeeding San Diego seeks a creative, strategic social media storyteller to grow and engage audiences across Instagram, LinkedIn, TikTok, and more. This role develops and manages social media strategies, creates compelling content, analyzes performance, and fosters online communities. You'll collaborate with stakeholders to share impactful stories through video, photo, graphics, and trends, while partnering with creators to boost awareness and fundraising. Ideal candidates have strong social media expertise, a knack for storytelling, and a passion for connecting people to our mission.The ideal candidate has experience in social media strategy and content creation, is collaborative and creative, and excels at building relationships both online and offline. They understand how to set the right tone, believe in the power of digital fundraising, and create content that inspires engagement with Feeding San Diego's mission.Essential duties and responsibilities include:Develop and refine social media content strategy for each platform, ensuring engaging, educational, and trend-forward content aligned with organizational goals.Manage content calendar and performance reporting on Sprout Social; set KPIs, track analytics, and adjust strategies across Instagram, TikTok, LinkedIn, Facebook, and YouTube.Monitor trends and emerging platforms to source ideas, create timely content, and identify opportunities for Feeding San Diego to participate in relevant conversations.Collaborate cross-departmentally to align content with organizational needs and contribute creative concepts during weekly brainstorms.Create and publish mission-driven content across social channels, including video, photography, and captions that maintain brand voice.Capture high-quality visuals at events and in dynamic environments using both mobile and professional cameras; act as on-camera talent when needed.Develop authentic, people-first stories by collaborating with program participants, donors, volunteers, and partners to engage diverse audiences.Build trust and represent the brand while navigating "Get Help" and "Give Help" narratives to connect with both supporters and community members.Lead day-to-day implementation and management of social media for all Feeding San Diego accountsConduct daily community management sweeps to engage with followers across platforms, serve as the organization's voice, and build relationships with creators and partners through social mediaRespond to DMs, comments, and tagged content in a timely, thoughtful, and on-brand voiceWork cross departmentally to answer questions and address amplified concerns and feedback, protecting brand reputationIdentify, vet, and establish relationships with influencers across various platformsAssist in developing creative briefs for talent, ensuring they are in line with established strategyBrief creators with clear concepts and performance expectations.Maintain a current database of creator partnersEngage directly with diverse stakeholders including program participants, volunteers, food donors, and distribution partners while representing Feeding San Diego.Show compassion and build trust to authentically capture and share stories that reflect the organization's impact.Collaborate with the Marketing & Communications team and align content with Feeding America best practices.Promote and uphold Feeding San Diego's values in all interactions and content creation.The position will interact closely with FSD employees, visitors, neighbors, volunteers, donors, and partner representatives. This position will also interact with all staff at Feeding San Diego.QualificationsEducation/Years Experience:Bachelor's Degree or equivalent experience, particularly in journalism, media, communications, marketing, or advertisingMinimum two years of experience managing social media for an established brandKnowledge, Skills and Abilities:Hands-on experience and expertise with social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube ShortsExperience using social platforms to find opportunities to engage with existing and potential stakeholdersExcellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and toneExperience using third-party social media platforms such as Sprout Social, Canva, Cap Cut, etc.Confident in ability to capture video and photos in high-stakes moments on an iPhone; ability to get all the right shots and video clips to tell a visual storyProficiency with creative production programs including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Canva, demonstrated through a portfolio of workStrong portfolio of work showcasing multimedia content creationAbility to meet deadlines and post to social media accounts in real time, with little need for oversightDesign fluency coupled with excellent typography and visual design sensibilitiesThe ability to manage multiple projects and priorities simultaneously and efficientlyMicrosoft 365 experienceAsana, Smartsheet, Basecamp or other project management system experienceAct as a collaborative team player who can take constructive feedback on their work and adjust accordinglyAbility to understand organizational needs, including general business strategy, industry issues, key stakeholders, and giving trendsPreferred:Proficiency with professional photography and videography equipment and editing software: Adobe Photoshop and Premiere Pro experienceDSLR/mirrorless camera, audio-recording devices, and professional lighting to capture photo and video in high-stakes momentsExperience working cross functionally with teams in a non-profit setting (development, programs, volunteer, etc.)Existing non-profit experience working in marketing and communicationsTools and Equipment Used:MacBook Pro, iPhone 15, Sony a7 IV mirrorless camera, lav mic, headphones, lighting equipment, tripod, Adobe Creative Suite subscription, and printer.Licenses/Certifications:Must have reliable transportation and possess and maintain a valid California driver's license, a satisfactory driving record, including proof of personal vehicle insurance coverage and insurability under the Agency's insurance carrier standards.Physical, Mental and Environmental Requirements:Work in an office adjacent to a warehouse setting with consistent travel to other locations in San Diego County.Prioritizes multi-task work and projects requiring good memory, concentration, and analytical thinking.Occasionally, it is required to perform the safe operation of office equipment and machines and recognize and abate safety hazards within the workplace.The noise level in the work environment is usually quiet but this office is maintained in a distribution center with machinery and large trucks.Additional InformationApplication Materials: We'd love to learn more about you! Please include a brief cover letter sharing your interest in the role, along with a portfolio featuring work that reflects your skills and experience.Feeding San Diego provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Pay Range: $72,000-$75,000FSD Office l Hybrid – M, T, TH in San Diego office and W & F remote, 8am - 4:30pm; occasional evenings, weekends requiredWhy You'll Love It Here:Employer sponsored healthcare benefits at platinum level for medical401K retirement plan with company matchingFlexible work environment; Attractive, welcoming officeSupportive time off policies including vacation, sick, & company holidaysLearning & development and recognition programsYour work has a real purpose and will help change lives in San Diego County.Supportive and engaged Board of DirectorsYou'll be part of a fun, supportive team that works hard and celebrates accomplishments together.We live by our core values: Agility, Stewardship, Collaboration, Environment, Nutrition & Dignity.100% of