Social Media Specialist

Overview Our headquarters is in San Diego, CA and this remote position requires regular and frequent visits to our San Diego headquarters and occasional visits to our City of Industry location. We are not offering relocation or travel assistance. The DeWitt Companies is a fourth-generation, family-owned operation whose mission is to provide world-class transportation services to households, businesses, and military personnel around the globe. Title: Social Media Specialist. Pay rate: from $24/hr - $27/hr. Responsibilities The Social Media Specialist is responsible for heightening brand awareness and increasing customer traffic and sales by building strong and diverse social media engagement. The Social Media Specialist creates content and engages in the social conversation across all channels/platforms, and coordinates all day-to-day social activities including posting, creating content, and interacting. They also bear corporate communication duties aimed at fostering a cohesive corporate identity, thereby fostering a sense of connection among all business units. They support marketing and business operations leaders by providing timely and incisive reports, briefs, competitive overviews, and metric reports. Oversee day-to-day social media presence and calendar. Writing editorial/social copy, creating graphics and visual content. Engage the community by writing and responding with clear and professional written and visual messages. Ensure all content is consistent with branding, positioning, voice, and messaging. Assists with the development of comprehensive social media programs that support the company strategy by increasing brand visibility and traffic to social platforms. Manage community relationships by monitoring, listening, and responding. Utilize software tools and real time chat/DMs to communicate. Actively monitor channels for key issues and post timely updates. Monitors the social media activities of competitors. Develop content for multiple business units across a variety of channels including: LinkedIn, Facebook, Google Business Profile, Twitter, Instagram, TikTok, YouTube, Yelp, etc. Increase engagement, followers, and sign-ups. Manage organic social media and content calendars. Promotes the utilization of new and relevant social media methods into the Company’s marketing culture. Utilizes all available analytics to measure the effectiveness of the company’s social media messages and overall footprint. Track and measure success of programs. Communicate results and provide recommendations for future programs. Leverage messaging, content, promotions, and press, to build earned media presence. Participates in the ideation, development, and execution of marketing campaigns. Act as the tip of the spear for the marketing teams corporate communications initiatives which include internal company newsletter, internal company slide presentations, onboarding visual creations, event support at our Southern California locations, along with other evolving needs. Responsible for supporting other marketing efforts as assigned. Qualifications 1+ years of related corporate social media management experience required. Bachelor’s degree in Advertising, Marketing, Communications, or related field required. Ability to work with design tools (Canva, Photoshop, etc.). Strong copywriting skills pertaining to social media posts and corporate communications. Content management and analytics tools experience (Google Analytics, Sprout Social, etc.). Extensive knowledge of Facebook, Twitter, Instagram, LinkedIn, TikTok and other relevant social media networks. Proficient in using multi-social posting programs such as AgoraPulse, Hootsuite, and HubSpot. Engaging and outgoing personality leveraged to create a positive and connected atmosphere leading to business unit and company engagement. Strong computer skills using Microsoft Office and Adobe Suites. An in-depth knowledge of varied social media platforms and analytics from a corporate perspective is required. Relevant experience in determining a target audience and how to cater unique marketing campaigns to capture their attention. Excellent overall communication skills with the ability to engage varied demographics. Benefits Medical and Dental Insurance - 100% paid by employer! Vision 401(k) with Match Paid Time Off 11 Paid Federal Holidays Flexible Spending Accounts (FSA) and Supplemental Benefits Employee Assistance Program (EAP) Yearly performance Reviews Monthly Team Celebrations Equal Opportunity Employer #J-18808-Ljbffr