Digital Marketing Specialist

Job Description

A large insurance customer is seeking a Digital Marketing Specialist to help drive and optimize digital marketing initiatives across SEO, paid media, website optimization, and marketing analytics. This individual will partner closely with creative, content, web, and business stakeholders to develop and execute digital marketing strategies, analyze campaign performance, and identify opportunities to improve website traffic, customer engagement, and lead generation.

This role is ideal for a hands-on digital marketer who enjoys wearing multiple hats, balancing strategy with execution, and using data to develop recommendations that drive measurable business results.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

• 5+ years of digital marketing experience within a B2B and/or enterprise environment.

• Experience developing and executing SEO strategies to improve organic search performance and website visibility.

• Hands-on experience managing and optimizing paid digital campaigns, including Google Ads and/or LinkedIn Ads.

• Strong experience leveraging marketing analytics and reporting to measure campaign performance, identify trends, perform competitive analysis, and develop data-driven recommendations.

• Experience developing and executing multi-channel digital marketing strategies across web, SEO, email, paid media, and marketing automation.

• Proven ability to collaborate cross-functionally with creative, content, web, and UX teams while managing multiple priorities in a fast-paced environment. • Experience with Looker Studio or similar business intelligence/reporting tools.

• Experience with Google Tag Manager.

• Experience using SEO platforms such as SEMrush.

• Experience within the financial services or insurance industry.