Social Media | Content Specialist

Social Media | Content Specialist

About the Role

HireFrontier is looking for a creative, culturally aware, and results-driven Social Media Specialist to lead our always-on social media strategy and content execution while strengthening our employer brand across multiple digital platforms. This role will also support the Digital Marketing Lead with recruitment marketing initiatives, website content, campaign coordination, and strategic partnerships that help attract top talent and connect employers with exceptional candidates.

The ideal candidate thrives in a fast-paced recruitment environment, understands social media trends before they go mainstream, and is equally comfortable producing engaging video content, managing online communities, coordinating external partners, and supporting digital recruitment campaigns from concept to completion.

Key Responsibilities

Always-On Content & Trend Intelligence

• Maintain a consistent daily social media presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms.

• Plan, film, edit, and publish engaging short-form videos including Reels, TikToks, and Shorts that showcase career advice, hiring trends, employer branding, and recruitment success stories.

• Monitor social media channels daily to identify trending topics, viral formats, sounds, and conversations relevant to recruitment, workplace culture, and career development.

• Maintain an active content and trend calendar while presenting upcoming opportunities to the marketing and recruitment teams one to two weeks in advance.

• Develop and execute monthly content calendars with platform-specific strategies that support talent acquisition, client engagement, employer branding, and company growth.

Recruitment Events & Live Content

• Attend and provide live coverage of career fairs, networking events, hiring expos, recruitment conferences, university career events, and employer branding activations.

• Produce on-site Reels, Stories, TikToks, LinkedIn updates, interviews, and live content with same-day publishing whenever possible.

• Prepare content plans, interview questions, and shot lists before each event while collaborating with recruiters, hiring managers, and external content creators.

• Capture authentic behind-the-scenes moments that highlight HireFrontier's company culture, client partnerships, candidate success stories, and recruitment expertise.

Influencer & Brand Partnership Management

• Manage relationships with career influencers, industry experts, professional creators, and employer branding ambassadors from initial outreach through campaign reporting.

• Create detailed creative briefs for videographers, photographers, designers, content creators, and freelance partners that clearly communicate campaign objectives and brand standards.

• Coordinate production schedules while overseeing creative projects from planning and filming through final content delivery.

• Build and maintain an active network of professional creators while managing collaboration agreements, sponsored partnerships, promotional campaigns, and compliance requirements.

Community Management & Performance Analytics

• Monitor and respond promptly to comments, direct messages, job-related inquiries, and company mentions while maintaining a professional and engaging brand voice.

• Actively engage with job seekers, employers, industry professionals, user-generated content, and community discussions to increase visibility and audience growth.

• Track and analyze key performance indicators including reach, impressions, engagement rate, clicks, follower growth, video performance, applications generated, and lead conversions.

• Prepare monthly performance reports with actionable recommendations to improve campaign effectiveness and audience engagement.

Digital Marketing Support & Vendor Coordination

• Support the Digital Marketing Lead with recruitment marketing campaigns across the company website, job boards, email marketing, CRM platforms, applicant tracking systems, and digital advertising channels.

• Serve as the primary point of contact for marketing vendors, creative agencies, media partners, and technology providers to ensure projects are delivered on schedule.

• Coordinate digital assets, campaign materials, promotional calendars, landing pages, employer branding content, and website updates while ensuring brand consistency across all platforms.

• Assist with website content management, recruitment landing pages, and promotional initiatives that improve candidate experience and client engagement.

Our Service Portfolio

Permanent Recruitment — Connecting employers with highly qualified professionals across a wide range of industries.

Temporary & Contract Staffing — Providing flexible workforce solutions that help businesses scale quickly while meeting changing operational needs.

Executive Search — Identifying and securing senior leaders and specialized professionals for strategic leadership positions.

Recruitment Process Outsourcing (RPO) — Delivering customized recruitment solutions that streamline hiring processes and improve talent acquisition outcomes.

Employer Branding & Talent Marketing — Helping organizations strengthen their employer reputation through innovative digital marketing, social media, and recruitment campaigns.

Qualifications

Required

• Willingness to travel to career fairs, recruitment conferences, networking events, employer branding activations, and industry gatherings.

• 0-1 year of social media management experience supporting staffing, recruitment, human resources, professional services, or multiple business brands simultaneously.

• Demonstrated experience creating, filming, and editing engaging Reels, TikToks, YouTube Shorts, and other short-form video content independently.

• Proven ability to identify emerging trends and rapidly produce high-performing, trend-driven content.

• Experience managing influencer, creator, ambassador, or strategic partnership campaigns from sourcing through performance reporting.

• Strong creative writing and briefing skills for designers, photographers, videographers, and digital content creators.

• Experience directing content production while managing external creative teams and project timelines.

• Proficiency with video editing software including CapCut, Adobe Premiere Pro, Final Cut Pro, or similar platforms.

Preferred

• Strong understanding of employer branding, recruitment marketing, talent acquisition, and workforce trends.

• Experience promoting job opportunities through LinkedIn, Indeed, social recruiting platforms, and digital recruitment campaigns.

• Established network of professional creators, career influencers, videographers, photographers, or employer branding specialists.

• Familiarity with Applicant Tracking Systems (ATS), CRM platforms, recruitment software, digital advertising tools, or marketing automation platforms.

What We Offer

• Competitive salary with performance-based bonuses and career advancement opportunities.

• Comprehensive medical, dental, and vision benefits.

• Hybrid work environment that promotes flexibility and work-life balance.

• The opportunity to shape the digital presence and employer brand of a growing staffing and recruitment company.

• Ongoing professional development, industry training, and access to innovative recruitment technologies.

• Collaborative, inclusive workplace culture with opportunities to make a meaningful impact on candidates and clients alike.

Work from Office: Tuesdays, Wednesdays, and Thursdays

Work from Home: Mondays and Fridays