Sr. Manager, Marketing Activation

About the Company Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun‑drenched optimism and drive. Whether you’re building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop, and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team Workday’s product marketing team is responsible for deeply understanding and articulating what is different, better, and remarkable about Workday’s offerings. The Story Foundation and Marketing Activation team is the glue between product, product marketing, and marketing. We gather the AI narrative, the platform narrative, and inputs from product and functional PMKs — and we synthesize them into one coherent, consistent Workday corporate story that shows up everywhere it matters. We are the editor‑in‑chief of the full story. Others are the authors of their domains. Our job is to make sure the complete story holds together, gets activated consistently, and stays current. Success looks like: every customer, analyst, seller, and Workday employee hears the same story regardless of channel, and when the story needs to move, leaders come to this team to make it happen. About the Role As Workday’s corporate narrative becomes more dynamic — more inputs, more channels, more speed — someone has to make sure the machinery behind it never breaks. This role is that person. They own the operational backbone that turns narrative strategy into something that actually moves through the organization: the intake process, the update cadence, the distribution mechanics, and the discipline that keeps the SSOT trustworthy. This is not a support role bolted onto the strategy work — it is the difference between a narrative that exists on paper and a narrative that’s actually live across Seismic, Horizon, and every team that depends on it. Responsibilities SSOT orchestration – keep the corporate narrative source of truth current, versioned, and free of stale or conflicting content. Narrative Brief process – establish the standing mechanism that tells every cluster lead and input owner what changed, why, and what they need to do about it, on a 5‑business‑day turnaround. Operating cadence management – run the weekly team standup, coordinate biweekly intake syncs, and keep the monthly cross‑cluster review on rails. Intake model administration – design the standing sync structure, brief format, and defined path across PMK teams to incorporate narrative evolution into the SSOT AI tools accuracy loop – quarterly audit that ensures Seismic, GTMC, and Sana produce on‑narrative answers. Execute a fixed process so that if the cadence slips, the intake breaks down, or the brief doesn’t land on time, the entire synthesis model stalls. What We’re Looking For Proven ability to build and run operational cadences across cross‑functional stakeholders without formal authority. Basic Qualifications 7+ years of experience in product marketing, marketing, or executive management. 7+ years of experience in cross‑functional collaboration with product design, product research, or customer success teams. Other Qualifications Extensive experience, ideally at senior level, with a proven ability to build high‑impact, measurable plans. Ability to work autonomously to drive projects forward and navigate a matrixed environment, collaborating with various stakeholders and bringing them along to achieve shared objectives. Knowledgeable and curious about new and emerging technology. Exceptional prioritization and program management skills. Excellent communication and executive presentation skills. Comfortable working between highly technical and non‑technical teams. Experience with B2B and/or SaaS. Strong attention to detail with proofreading, copy editing, and design assets. BS / BA, MS / MA degree or equivalent work experience. Compensation Primary Location: USA.CA.Pleasanton – Base Pay Range: $150,300USD – $225,500USD. Additional US Location(s): Base Pay Range: $127,000USD – $225,500USD. Equal Opportunity & Accessibility Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is committed to providing a reasonable accommodation for qualified individuals with disabilities, volunteers, and others during application process. If you require assistance or an accommodation at any point, please email "View email address on click.appcast.io". #J-18808-Ljbffr Workday, Inc.