Provider Marketing Manager

About Alpaca Health

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care.

We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians.

We've raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we're serving hundreds of patients, while growing 30% MoM.

This role is full-time. We're looking for candidates based in NYC or open to relocating who are open to 5 days a week in the office.

Role: Provider Marketing Manager

This role sits at the intersection of marketing, partnerships, and ecosystem growth.

You will own and scale the channels that bring clinicians into the Alpaca ecosystem-from webinars and referral partnerships to influencer collaborations and thought leadership. You'll help shape how Alpaca Health shows up to providers across the autism care community.

This is not a traditional B2B demand generation role.

We are looking for someone who understands how to build trust-driven distribution in healthcare communities, create content that clinicians genuinely want to engage with, and turn fragmented outreach into repeatable growth systems.

What You'll Do

• Own and scale Alpaca's provider acquisition channels
• Build and operate a webinar engine that drives organic provider signups and engagement
• Develop partnerships with Facebook Groups, online communities, and associations to distribute webinar and educational content
• Create referral loops and ambassador programs with existing providers in the Alpaca network
• Identify, recruit, and manage influencer and creator partnerships across the ABA and healthcare ecosystem
• Help position Alpaca Health and our providers as category leaders through thought leadership content, social media, podcasts, webinars, and speaking opportunities
• Work cross-functionally with growth, provider success, operations, and leadership teams to turn market feedback into campaigns and programs
• Experiment aggressively with new distribution channels, messaging, and community strategies
• Build scalable systems for outreach, follow-up, partnership tracking, and campaign operations
• Use AI tools to accelerate content creation, research, workflow automation, and campaign execution
• Track and improve core funnel metrics across acquisition, conversion, activation, and retention

Who You Are

• You are extremely ambitious and want to build something meaningful at high velocity.
• You are comfortable working harder and moving faster than most people.
• You are AI-native-you already use tools like Claude Code, Cursor, or similar to build and prototype.
• You thrive in environments with little structure and high accountability.
• You are a systems thinker who instinctively turns chaos into repeatable processes.
• You can manage a large volume of parallel priorities without dropping details.
• Experience in healthcare, creator partnerships, community-led growth, or B2B2C marketing
• Experience running webinars, educational programming, or virtual events
• Built partnerships with online communities, associations, or influencers
• Strong content instincts across LinkedIn, short-form video, newsletters, or podcast formats
• Worked at an early-stage startup or high-growth environment
• Experience supporting providers, clinicians, or small business owners
• Interest in the future of independent healthcare and AI-enabled care delivery

Why Join

• Direct exposure to company-building at an early stage.
• Real ownership of critical initiatives from day one.
• The opportunity to materially impact families and clinicians.
• A fast learning curve that few roles can match.
• Strong compensation package

Competitive salary
Meaningful equity
Health benefits
Flexible PTO
Dinner when working late