DIGITAL CONTENT NEWS PRODUCER - WBTV

About Gray Media Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WBTV WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area, according to research. Being “On Your Side” for the community is WBTV's guiding principle and drives its award‑winning newscasts and quality local journalism. Visit to learn more. Job Summary/Description WBTV is seeking a creative, driven Digital Content Producer to create, coordinate, and distribute news content across WBTV's digital platforms and social media. This role is also responsible for developing unique, engaging angles that resonate with digital audiences. Duties/Responsibilities Digital news production & reporting Report, write, and publish news stories daily, with a focus on the most impactful local, regional, and national news. Develop original digital story ideas and enterprise content that go beyond traditional coverage. Produce clear, accurate, and engaging copy that adheres to Associated Press (AP) style and WBTV editorial standards. Platform management & publishing Coordinate and publish content across WBTV.com, WBTV mobile and streaming apps, YouTube, and all major social media platforms. Adapt stories and headlines for individual platforms, optimizing content presentation based on audience behavior and best practices. Regularly create and schedule social media posts to promote WBTV content and engage audiences. Analytics & strategy Monitor audience analytics and performance metrics across platforms. Use data insights to inform editorial decisions, refine content strategy, and identify opportunities for growth and engagement. Respond to shifting priorities in a fast‑paced news environment, adjusting coverage strategies as needed. Editorial standards & collaboration Demonstrate strong news judgment in story selection, framing, and presentation. Collaborate with newsroom staff, including reporters, anchors, producers, and photographers, to maximize the impact of WBTV’s digital content. Uphold the highest journalistic standards of accuracy, fairness, and integrity across all digital platforms. Provide copyediting and developmental editing support for digital stories and social posts as needed. Qualifications/Requirements 3–5 years of experience in digital content production and strategy within a newsroom or similar information‑sharing environment. Proven journalistic writing skills with a clear understanding of AP style. Strong copyediting and developmental editing skills with attention to detail and accuracy. Demonstrated ability to exercise strong news judgment in a fast‑paced environment. Experience executing journalistic storytelling across multiple digital platforms, with an understanding of how to tailor content and presentation for each platform. Solid understanding of SEO best practices and how to apply them to news content. Ability to work under pressure and meet tight, changing deadlines. Excellent organizational skills and the ability to manage multiple projects simultaneously. Familiarity with digital analytics tools and the ability to interpret data to drive editorial decisions. Strong collaboration and communication skills. If you feel you’re qualified and want to work with a great group of people, go to you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray‑TV UltiPro self‑service portal. WBTV‑TV/Gray Media is a drug‑free company. Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. #J-18808-Ljbffr Gray Media