Marketing and Communications Associate

Marketing and Communications Associate

Legal Address - Benefits Access & Admin - Brooklyn, NY 11233

Overview

Salary Range $48,000.00 - $55,000.00 Salary/year Position Type Part Time

Description

Job Summary

The Marketing and Communications Associate will collaborate closely with the Marketing Director and Chief Development Officer to support effective organizational operations in social media, marketing, communications, PR, and special projects. The incumbent will interface with donors, community members, elected officials, and numerous stakeholders. The ideal candidate has a firm commitment to TCAH's mission of hunger relief and food justice; excellent written and verbal communication skills; strong creative talent with an aptitude for marketing and building brand equity; the capacity to influence behavior through posted content; demonstrated social skills; the ability to thrive under constraints related to time and other resources; and experience with managing and coordinating small to large-scale events.

Responsibilities

Social Media – 60%

Objective: Convey the organization's mission, goals, and achievements through various communication mechanisms and media sources

• Draft press releases, packets, and media relations content and assist in their distribution. These could lead to large and small-scale events, opening new TCAH locations, and announcing new projects or partnerships.
• Orchestrate the organization's social media presence to ensure timely, compelling, and consistent messaging to external audiences. TCAH is on Twitter, Instagram, Facebook, LinkedIn, and YouTube, so familiarity with each platform is essential. Many clients, donors, supporters, and volunteers interact with these accounts, so the incumbent must be prepared to appropriately respond to questions, reply to comments, reposts, tags, etc.
• Coordinate press interviews to ensure TCAH is constructively presented. Reporters often reach out with little advance notice, so the incumbent must be proactive in their communication with all relevant parties.
• Maintain an up-to-date list of press contacts.
• Research media coverage and trends, communications platforms (like Constant Contact), and marketing tools and brainstorm implementation strategies.

Marketing & Communications – 40%

Objective: Support the organization's communications, marketing, and outreach efforts to promote and develop brand equity.

• Reinforce the organization's communications plan and strategy as well as performance indicators to ensure operational efficiency. TCAH is rapidly expanding its programs and services. The incumbent must be comfortable with adapting existing plans and strategies in a changing environment.
• Collaborate with the Marketing Officer to develop, format, and circulate all internal and outward-facing print and web materials.
• Prepare communication materials, including event and program flyers, invitations, agendas, and brochures, to relay the organization's mission and goals effectively. The incumbent will be responsible for communicating with staff to ensure intended messages are displayed and appropriately distributed.
• Support website updates by providing timely information to the Marketing Officer. Dually, ensure all website statistics are up to date, images are current and seasonally relevant (holidays, events, etc.)
• Perform general marketing functions, including selecting and ordering updated branded signage, TCAH merch, and giveaways
• Develop and maintain mailing lists for marketing, communications, development, and advocacy purposes, including the names and contact information for elected officials, donors, and other supporters.

Special Projects – 10%

Objective: Support the executive team to strengthen the organization's visibility, sustainability, and relationships within the community.

• Provide support to the Programs Department through program planning, launch, and coordination of events.
• Work with Marketing Officer and leadership to identify, cultivate, and maintain positive relationships with potential donors, local businesses, community boards, and other stakeholders.
• Actively participate in community events to help align organizational strategy with social, civic, and local organizations.
• Provide industry intelligence and collaborate on new ideas for organizational growth.
• Support the Executive team to manage and execute all aspects of special projects and events.

Qualifications

Personal and Professional Characteristics

• 3 – 5 years of communications and marketing experience, especially in a nonprofit setting
• Excellent interpersonal skills, with an appetite for participation in the communities we serve
• Organized, timely, extremely responsible, and attentive to detail
• Professional, well-mannered, confident, and well-spoken, both on the phone and in person
• Proactive and takes initiative independently
• Creative and proficient in CRM systems such as Constant Contact and web design platforms such as Canva, Adobe Express and other web-based platforms like Adobe Photoshop
• Proficient computer skills, including Word, Excel, and PowerPoint, and experience managing social media platforms such as Facebook, Twitter, LinkedIn, and Instagram
• Ability to capture compelling images and video (a camera and iPhone 17 can be made available for this purpose)
• Flexibility to work effectively in a dynamic environment
• Willingness to work at and travel to other TCAH locations