SR BRAND MANAGER - HERDEZ

Senior Brand Manager- HERDEZ

Are you looking to join one of the fastest growing Mexican food companies in the US? Here at MegaMex Foods, our purpose is to Reimagine Mexican Flavors. MegaMex was born in 2009, and we have found our niche in bringing unique and traditional Mexican flavors to dinner and restaurant tables around the world. At the core of who we are is Together – Juntos. Together, we will bring the spirit of Mexico to every table.

We value different backgrounds and work experiences as they provide new ideas and ways to Reimagine Mexican Flavors. We aim to drive a culture where everyone feels valued, respected, safe, and free to be themselves. We are Juntos!

The Senior Brand Manager – HERDEZ® is the end-to-end business owner responsible for building HERDEZ® into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role leads brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $116MM brand delivering $40.5MM in gross profit.

The Senior Brand Manager will own the HERDEZ® P&L, set the long-term brand vision, and translate strategy into action by leading a team of brand managers and cross-functional partners to deliver the everyday business, fuel close-in innovation, and strengthen brand equity with consumers and customers.

Principal Accountabilities

Megabrand Strategy & Holistic Brand Leadership

• Serve as the general manager of the HERDEZ® brand, accountable for long-term strategy, short-term execution, and overall brand health.
• Build HERDEZ® into a megabrand across channels by delivering a cohesive, consumer-led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in-market execution.
• Lead development of the annual and multi-year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.

P&L Ownership & Business Management

• Own and manage the full HERDEZ® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Partner closely with Finance to drive rigorous financial planning, monthly/quarterly performance reviews, and corrective action plans.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.

Team Leadership & Capability Building

• Lead, coach, and develop two Brand Managers, providing clear direction, strong prioritization, and opportunities for growth.
• Foster a high-performance team culture rooted in accountability, collaboration, consumer obsession, and results.
• Set clear objectives, elevate strategic thinking, and ensure strong executional excellence across the team.

Close-In Innovation & Portfolio Management

• Lead close-in innovation and renovation to fuel near-term growth while strengthening brand equity.
• Partner with R&D, Supply Chain, and Operations to bring consumer-relevant, margin-accretive innovation to market on time and on budget.
• Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.

Marketing Execution & Integrated Activation

• Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
• Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
• Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e-commerce).

Cross-Functional Leadership & Influence

• Act as the brand's chief advocate internally, aligning Sales, Supply Chain, Operations, and Trade Marketing around shared priorities.
• Influence without authority and lead complex initiatives through strong communication, data-driven decision-making, and collaboration.
• Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.

Supervisory Responsibilities Two direct reports. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.

Capabilities & Skills

Strong strategic thinker with the ability to translate vision into executable plans

Excellent financial acumen, including forecasting, pricing, and trade investment management

Deep understanding of consumer insights, innovation processes, and portfolio management

Proven leadership, coaching, and influencing skills

Outstanding analytical, problem-solving, and communication abilities

Comfortable operating in a fast-paced, highly cross-functional environment

Education and/or Experience: B.A. / Master's degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience.

Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus.

Mathematical Skills: Basic forecasting, costing and P&L skills.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.

Computer Skills: To perform this job successfully, an individual should have knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

What we offer:

• Top-tier Medical, Dental, Vision, and Voluntary benefit plans
• Company-Matched 401K Retirement plan
• Bonus & Referral programs
• Time-Off benefits for Holidays, Vacation & Sick
• Career Development, Training, and Opportunities
• Engagement & Team-Building Events

Statements & Disclaimers:

MegaMex is an equal opportunity employer (EOE). All applicants will receive fair and impartial consideration, without regard to race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, genetic data or any other basis covered by federal, state, or local law.

MegaMex Foods is a drug-free workplace. All candidates are required to successfully pass a background & drug screen as a condition of employment.

MegaMex Foods is an E-Verify employer. All applicants must be eligible to work in the United States without restrictions for any employer at any time.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions upon request. Please contact the MegaMex Foods Human Resources team for further details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be constructed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.