Associate Director, Media

Role Description

• Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives.
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies.
• Oversee campaigns from planning through to execution and reporting, including facilitation of in-platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds.
• Advocate the value of social media and help educate clients, partners, and internal teams on the latest developments and capabilities in this quickly evolving media channel.
• Apply social media knowledge and creativity to brainstorming and strategy sessions.
• Lead regular check-ins on campaign performance and track against KPIs.
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies.
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.
• Develop points of view on new technologies, trends, and opportunities in the social media marketplace.
• Foster strong relationships with internal teams and client groups.

Qualifications

• 5-7+ years of experience in digital media and marketing.
• Minimum of 3+ years working with social auction-based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
• Previous team management experience.
• Experience in applying social marketing to drive strict KPIs against brand-building & direct response initiatives.
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.
• Understanding of best practices for leveraging social media for brand communication.
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management.
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys across social platforms.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.
• Strong organizational, problem-solving, and communication skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere.
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.