Senior Marketing Manager

Job Description

Job Description

With over 15 iconic restaurant locations and growing-including beloved destinations like Rusty Pelican, Whiskey Joe's, and Castaway-Specialty Restaurants is a family-owned company with a rich legacy and an exciting future. Our restaurants are consistently recognized for excellence, including accolades such as OpenTable's Most Scenic Restaurants , Diner's Choice Awards , and regional "Best Of" honors.

Position Overview

We are seeking an experienced and innovative Senior Brand Marketing Manager to lead brand marketing strategy and execution for our portfolio of restaurant concepts. This role is responsible for shaping the voice, identity, and presence of our brands across multiple channels and touchpoints. The ideal candidate has a deep understanding of the restaurant and hospitality industry, proven expertise in brand storytelling, and the ability to balance creative vision with data-driven strategy. This leader will drive guest engagement, build brand loyalty, and fuel sustainable sales growth.

Why Join the Specialty Restaurants Marketing Team?

You'll be joining a marketing team that values creativity, innovation, and measurable results. If you thrive in a fast-paced, multi-concept environment and want to shape the future of restaurant marketing, we'd love to meet you.

Top-notch Benefits:

• Competitive salary in the range of $110,000 - $130,000 annually depending on experience
• Benefits including vacation pay, medical, dental and vision insurance
• Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
• Company dining package with allotted spending amount each month
• Variety of Supplemental Benefit Plans for life's unknowns
• 401k with annual employer match after 12 months
• Employer paid life Insurance throughout the length of employment
• Paid/Floating holidays for 5 major holidays
• Education Assistance Program (EdAP) for hospitality related education growth
• Employee Assistance Program (EAP) to assist with work life balance
• Management Referral Program with up to a $4,000 payout for qualifying management positions

Key Responsibilities

Brand Strategy & Development

• Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market.
• Translate business goals into brand strategies that resonate with diverse audiences and communities.
• Partner with executive leadership to align brand initiatives with company growth objectives.

Marketing Strategy & Campaigns

• Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns.
• Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations.
• Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations.

Social Media, Digital & CRM

• Strong background in social media management and be comfortable developing content calendars, managing day-to-day posting, monitoring engagement, and identifying opportunities to grow brand visibility. Understanding programs such as Later, Hey Orca, or similar.
• Strong working knowledge of key restaurant platforms, including OpenTable, Resy, Yelp, Uber Eats, and other third-party systems, with the ability to optimize listings, update content, monitor performance, track revenue impact, and identify opportunities to drive reservations, delivery orders, and overall guest engagement.
• Oversee digital strategy including website, SEO, paid media, CRM/email, and loyalty program engagement.
• Build and grow an active social media community through dynamic content and guest-driven storytelling.
• Leverage analytics to refine audience targeting, conversion strategies, and personalized guest engagement.
• Proficiency in of email marketing, segmentation, SMS marketing through Toast, SevenRooms or similar.

Private Events Marketing

• Strong understanding of how to market private events, weddings, corporate events, social gatherings, holiday parties, and large group dining experiences.
• Ability to create marketing campaigns that drive private event inquiries, qualified leads, and booked revenue.
• Understanding of lead generation and conversion tracking, including inquiry forms, Tripleseat, Delphi or similar event platforms, website traffic, paid media performance, and booked event revenue.
• Ability to create clear, sales-driven messaging that encourages guests and planners to inquire, schedule a tour, or book an event.

Loyalty Marketing

• Manage and guide the Loyalty Marketing Specialist, providing clear direction on campaign priorities, reporting needs, program updates, and day-to-day execution.
• Lead the development of loyalty marketing strategies across email, SMS, in-restaurant promotion, digital campaigns, and guest engagement initiatives.
• Review loyalty program performance regularly, including member growth, active users, redemption rates, visit frequency, check average, lapsed members, and loyalty-driven revenue.
• Identify opportunities to improve program structure, guest benefits, sign-up growth, reward usage, and overall member engagement.

Local Store & Community Marketing

• Create scalable toolkits and programs that empower operators to effectively market in their communities.
• Partner with operations and culinary teams to ensure flawless execution and measure results.
• Champion grassroots marketing and community engagement initiatives that strengthen local brand presence.

Partnerships, PR & Influencers

• Manage agency and vendor relationships, including media, PR, and creative partners.
• Identify and secure strategic partnerships, sponsorships, and influencer collaborations to expand reach.
• Lead earned media and PR strategies to generate brand awareness and credibility.

Data, Insights & Reporting

• Track, measure, and analyze marketing performance across all channels.
• Translate insights into actionable recommendations to optimize campaigns and maximize ROI.
• Present reporting and strategic recommendations to executive leadership.

Leadership & Collaboration

• Lead, mentor, and inspire a marketing team, fostering innovation, accountability, and professional growth.
• Collaborate cross-functionally with operations, culinary, HR, and finance to ensure alignment and execution.
• Serve as a thought leader and brand ambassador within the organization.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field; MBA preferred.
• 3 years of agency experience, preferably in hospitality/ restaurants.
• 7-10 years of progressive brand/marketing experience, with at least 3 years in a senior leadership role.
• Restaurant, hotel / hospitality industry experience strongly preferred.
• Proven ability to build and execute brand strategies and multi-channel marketing campaigns.
• Must be able to work nights & weekends.
• Strong expertise in digital, social, CRM, and loyalty program marketing.
• Excellent communication, leadership, and project management skills.
• Highly creative thinker with strong business acumen and analytical mindset.
• Track record of driving measurable results in guest engagement, brand loyalty, and sales performance.

All job offers are contingent upon successfully passing a background check.