Staff Analyst, Product & Marketing

Role Description

As a Staff Analyst, Product & Marketing, you will serve as a strategic analytics partner to both the Product and Marketing organizations, driving impact across the full customer journey from acquisition and conversion to retention and growth. You will work cross-functionally with product managers, growth leads, category managers, marketing channel owners, designers, engineers, and data scientists in a fast-paced collaborative environment. Your expertise in A/B testing, digital analytics, marketing measurement, experimental design, and predictive modeling will allow Hims and Hers to optimize the customer experience and marketing investments in equal measure. This position will report to the Director of Product and Marketing Analytics.

• Provide thought leadership and strategic partnership to both Product and Marketing stakeholders, influencing roadmap and channel investment decisions with data-driven insights.
• Own the experimentation strategy across product and marketing workstreams, including test design, success metrics, sample-size estimation, guardrails, and results interpretation.
• Apply causal inference methods such as difference-in-differences and propensity score matching to move beyond correlation and identify what is actually driving metric movement.
• Partner with Data Science to contribute to predictive models, including churn, LTV, and conversion propensity, that directly inform product and marketing decisions.
• Own conversion funnel analytics end to end, identifying drop-off points, diagnosing root causes, and partnering with Product and Category teams to drive measurable improvements.
• Assess paid channel performance across SEM, Social, and CRM, and translate findings into clear investment and optimization recommendations, supporting incrementality testing and attribution work.
• Work cross-functionally with Data Science, Analytics Engineering, and Data Engineering teams to define tracking requirements and ensure data integrity across product and marketing workflows.
• Use Python or R alongside SQL to develop scalable analytical solutions and modeling outputs that go beyond what dashboards alone can answer.
• Design intuitive Looker dashboards that democratize data and elevate self-service capabilities across Product and Marketing teams.
• Segment users based on demographic, behavioral, and psychographic attributes to tailor product experiences, lifecycle communications, and marketing targeting.
• Champion data quality, documentation, and deliverable consistency while serving as a mentor to junior analysts.
• Create and maintain KPI frameworks and measurement plans for new features and initiatives.
• Conduct deep-dive analyses to answer strategic business questions, quantify opportunities, and recommend clear actions.

Qualifications

• 8+ years of experience in analytics, data science, or a related quantitative field.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or a related field.
• 5+ years of experience designing, executing, and analyzing A/B tests across product and/or marketing environments.
• Experience partnering with Data Science to contribute to predictive models such as churn, LTV, or conversion propensity in Python or R.
• Extensive experience working with data engineering teams and production data pipelines.
• Experience in data modeling and statistics; strong knowledge of experimental design + statistical inference.
• Experience applying causal inference techniques beyond standard A/B testing, such as quasi-experimental methods or observational study design.
• Experience with subscription-based business models and metrics, including conversion funnel analysis, cohort analysis, and churn.
• Hands-on experience with marketing analytics, including paid channel performance, CRM analysis, incrementality testing, or attribution modeling.
• Expert SQL skills and advanced experience with Looker or Tableau.
• Ability to explain technical analyses clearly to non-technical audiences, including senior leadership.
• Experience shaping and influencing product and marketing strategy, not just executing analyses.
• A proactive, ownership-driven mindset with strong organizational and prioritization skills.

Preferred Qualifications

• Experience with multi-touch attribution (MTA), media mix modeling (MMM), or incrementality testing methodologies.
• Experience with price testing and modeling price elasticity.
• Familiarity with telehealth concepts or subscription-based healthcare models.
• Experience with GrowthBook or a comparable experimentation platform.
• DBT, Airflow, and Databricks experience.

Benefits

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental & vision, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching contribution.
• Offsite team retreats.