Social Commerce Manager

* Develop and execute a data-driven social commerce strategy to boost online sales, customer acquisition, and lifetime value. Identify new opportunities and platforms for innovation in the grocery sector.* Translate e-commerce and marketing goals into actionable social commerce initiatives with measurable ROI. Hire an agency for strategy and execution.* Continuously monitor social media trends, technologies, competition, and consumer behavior in grocery and retail.* Lead planning, development, and execution of high-performing, shoppable content across social platforms (Instagram, Facebook, TikTok), ensuring visual appeal, cultural relevance, and optimization for direct purchase.* Oversee product catalog integration and optimization for seamless shoppable experiences, managing inventory and promotions within social commerce storefronts.* Partner with Brand Marketing and Merchandising for compelling storytelling.* Manage end-to-end social commerce campaigns, from ideation and content calendar to launch, promotion, and post-mortem analysis.* Establish, track, and report key social commerce KPIs: conversion rates, AOV, CAC, ROAS, and engagement. Utilize advanced analytics (Google Analytics, platform insights, social listening) for actionable insights.* Responsible for Social Commerce P&L, including monthly sales and profit forecasting. Hold agencies and internal teams accountable for measurement; work with internal teams to drive profitable, incremental sales.* Act as social commerce subject matter expert, collaborating with E-commerce, Brand Marketing, Merchandising, IT, Supply Chain, and Customer Care.* Ensure seamless integration with Schnucks' omnichannel strategy, enhancing customer journeys from social discovery to fulfillment.* Manage relationships with external agencies, technology providers, and content creators. Responsible for marketing budget and delivering monthly sales and profit targets.* Collaborate with creative teams for compelling, shoppable social content.* Other duties as assigned.* Required Education: Bachelor’s Degree* Years of Experience: 5+ years of progressive experience in digital marketing, with at least 2-3 years specifically focused on social commerce strategy and execution for a retail brand. Experience in grocery, CPG, or a multi-SKU retail environment is required.* A strong understanding of retail business drivers, merchandising strategies, and the ability to translate social engagement into tangible sales results.* Exceptional analytical skills, comfortable with large datasets, and adept at using insights to inform and optimize strategies.* Forward-thinking mindset, eager to experiment with new technologies and approaches, and thrive in a fast-paced, evolving digital environment.* A keen eye for engaging visual and written content, with an understanding of what resonates with target audiences in a retail context.* Proven ability to influence, collaborate, and build strong relationships with diverse internal and external stakeholders.* Outstanding written, verbal, and presentation skills to articulate complex strategies and results to all levels of the organization.* Ability to manage multiple initiatives simultaneously from concept to completion.* Strong analytical skills and ability to interpret data to inform strategy. #J-18808-Ljbffr