MEDIA EXECUTIVE (DIGITAL SALES SPECIALIST) - KLTV/KTRE

Digital Sales Specialist

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description

Gray Digital Media and KLTV/KTRE are looking for a dynamic leader in the digital marketing space to help local businesses grow in the Lufkin-Nacogdoches community. The Digital Sales Specialist is responsible for driving revenue growth by selling digital advertising solutions to new and existing clients. This role exhibits strong hunter skills, develops strategy, builds proposals, and executes performance-focused campaigns across platforms such as display, Streaming TV, paid social, search, and Streaming Audio. The ideal candidate is passionate about digital marketing, a self-starter, and not shy about helping make an impact for Deep East Texas businesses. Knowledge in digital programmatic tactics like Streaming TV, Targeted Display, and Streaming Audio is a plus.

Duties/Responsibilities include, but are not limited to:

• Prospect, present, and close digital advertising business with local clients.
• Build client strategies based on business goals.
• Develop media plans and proposals.
• Coordinate campaign launch and optimization with internal ad ops/fulfillment teams.
• Monitor pacing and performance; recommend optimizations and upsell opportunities.
• Provide reporting insights and translate metrics into clear business outcomes.
• Stay current on digital ad products, industry trends, and competitor offerings.

Qualifications/Requirements

2+ years of experience in digital media sales, advertising, or consultative B2B sales (preferred). Working knowledge of digital ad formats and metrics (CPM, CPC, CPA, CTR, conversion rate). Experienced in prospecting and generating new business Strong presentation, proposal-writing, and client communication skills. Ability to manage multiple accounts/campaigns with strong attention to detail. Proficiency with Microsoft Office/Microsoft PowerPoint Experience selling Streaming TV/Programatic ad tactics Familiarity with ad platforms and measurement tools (e.g., Google Ads/Analytics, Meta, DSPs). Experience in local media, broadcast, or multi-platform advertising organizations.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.