Senior GTM Operations Manager

The opportunity The Senior GTM Operations Manager will serve as a dual-mandate hire within GTM Operations - building and deploying agentic AI systems for other marketing functions (e.g., Campaign/CMM, Integrated Marketing, Social) while also owning hands-on Marketing Operations and Lead Operations execution. This role requires genuine, shipped experience building agents (using Claude Code, Cowork, or comparable tooling) combined with real hands-on depth in a major marketing automation platform and Salesforce - not one skill set standing in for the other. What you'll be doing Design, build, and deploy AI agents and automations for other marketing functions (CMM, Integrated Marketing, Social, and others), using Claude Code, Cowork, or similar agent-building tools. Partner directly with stakeholders in those functions to scope problems, prototype quickly, and ship working agents end to end. Execute hands-on marketing operations and lead lifecycle work: lead routing and scoring, campaign operations, data hygiene, and reporting. Administer and optimize relevant tools in the GTM stack, which may include Eloqua, LeanData, Qualified, MadKudu, Zoominfo, SFDC and others. Maintain deep working knowledge of our marketing automation platform (e.g., Eloqua) and Salesforce as they relate to lead and campaign objects. Document processes and playbooks for both the agentic systems and standard MOPS/LOPS workflows so they're maintainable by others. Partner with IT and Sales Operations on any Salesforce-level changes required to support marketing operations or agent workflows. What we're looking for 4-7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology. Deep, hands-on expertise with at least one major marketing automation platform (e.g., Eloqua, Marketo, Pardot) Strong, hands-on Salesforce experience, particularly around lead/contact and campaign objects. Demonstrated experience building and deploying AI agents or automations, ideally using Claude Code, Cowork, or a comparable agentic coding tool - with real, shipped examples. Prior experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams. You might also have Familiarity with LeanData, Qualified, MadKudu, Profound, ZoomInfo, or Clay. Solid understanding of lead lifecycle management: scoring, routing, SLAs, and data quality/enrichment. Experience operating in a build-fast, iterate-with-stakeholders mode rather than a strictly ticket-based IT model. Base Salary Range: We determine the base salary for this role based on your primary work location: Zone A: $115,500 -$173,300 USD gross Zone B: $130,600 - $195,800 USD gross Zone C: $146,700 - $220,100 USD gross This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set. Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. Comprehensive health, life, and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office food snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program Life at Unity Unity [NYSE: U] is the world's leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D - closing the gap between ideas and reality. For more information, please visit Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity. Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. 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