Vice President, Tire Aftermarket Growth

Who We AreWith a comprehensive lineup of Vehicle Protection plans, Sonsio offers industry-leading programs that cover Tire Road Hazard Protection, Appearance, Parts & Labor Warranties, Mechanical Advisory, and other critical consumer services. These benefits provide vehicle owners with affordable and valuable coverages to keep their vehicles on the road safely, and also maximize the resale value by keeping the appearance of their vehicles like-new.Sonsio Vehicle Protection is committed to innovation and excellent customer service. Since our inception in 1984, Sonsio has been a leader in the automotive industry—serving more than 74,000 dealerships, F&I service providers, manufacturers, insurance companies, parts suppliers, retail chains, and many independent retailers across all 50 states, Canada, and Puerto Rico.We understand the challenges and complexities that our partners face when it comes to offering vehicle protection plans. There is no one-size-fits-all. Every business we help is different and has their own set of challenges. That’s why, when you partner with Sonsio, we work with you to provide a custom solution designed to improve customer acquisition and retention and increase profitability.And when it comes to managing claims, you don’t have the time or resources to worry about the headaches. Sonsio provides end-to-end support and decades of expertise to give customers the highest quality services with a world-class customer experience.Base Pay Range:$175,000-$250,000The Division VP, Tire & Aftermarket Growth is accountable for transforming Sonsio’s Tire & Mechanical business into a scalable, tire‑led aftermarket growth platform. This leader defines the strategy, operating model, and organizational alignment required to grow the business while protecting key mechanical programs and long‑standing industry relationships. This role is a business builder, responsible for platform design, commercial architecture, and cross‑functional execution, not a traditional sales VP.As Division Vice President, Tire & Aftermarket Growth your essential job functions will include the following:Strategy & Growth LeadershipDefine and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectives.Champion a culture of accountability, data‑driven decision making, and cross‑functional collaboration.Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue.Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration.Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine.Go-to-Market & Sales ArchitectureDesign and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal making.Own account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectations.Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity.Drive consistent opportunity qualification, pricing discipline, and portfolio focus.Team Leadership & Organization DesignChampion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoptionBuild, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform model.Establish clear role differentiation across:Growth leadershipStrategic business developmentProgram enablement and executionReduce reliance on individual heroics by embedding accountability, process, and clarity.Attract, develop, and retain talent capable of scaling the platform over time.Program Enablement & Execution DisciplineEnsure tire and mechanical programs are designed for repeatability, scalability, and efficient onboardingPartner cross-functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management.Drive standardization of data requirements, configurations, and partner handoffs for improve delivery quality.Reduce reactive issue resolution through proactive root-cause elimination and improved program design. Drive cross‑functional alignment to ensure teams operate from a shared understanding of program requirements, timelines, and partner expectations.Relationship Stewardship & Industry PresenceMaintain strong executive-level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization.Represent Sonsio credibly in the auto aftermarket, particularly across tire-adjacent channels.Protect long‑standing relationships during periods of change, ensuring trust and alignment remain intact.Other Duties as AssignedPosition RequirementsBachelor’s degree or equivalent professional experience10+ years in the automotive aftermarket or tire industryDemonstrated success building or scaling businesses in constrained or competitive channelsProven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environments.Proven ability to lead through ambiguity and redesign operating modelsStrong strategic and analytical leadership capabilitiesStrong internal operator with comfort in systems, process, and cross-functional environmentsExperience leveraging CRM, reporting, and technology to drive growth and accountabilityExcellent communication and facilitation skills.Competencies RequiredStrategic Growth MindsetCommercial & Financial AcumenInfluence & Change LeadershipOperational DisciplineCustomer & Partner FocusAgility and Decision QualityTalent DevelopmentPhysical RequirementsAbility to travel up to 50–70%, including air and ground travelAbility to sit or stand for extended periods and use standard office technologyDrug PolicySonsio is a drug-free environment. All applicants being considered for employment must pass a pre-employment drug screening before beginning work.This position is targeted to be closed on:2026-08-14Why Sonsio: An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people. The compensation offered for this position will depend on qualifications, experience, and geographic location. The total compensation package may also include commission, bonus or profit sharing. We offer a competitive & comprehensive benefit package including: paid time off, medical, dental, vision, and 401k match (50% on the dollar up to 7% of employee contribution). For more information on our benefit offerings, please visit our Dealer Tire Family of Companies Benefits Highlights Booklet.EOE Statement: Sonsio is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact Sonsio’s Human Resources Department to discuss your specific needs. Please feel free to contact us at View phone number on click.appcast.io. #J-18808-Ljbffr Dealer Tire, LLC