Vice President, Marketing
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- # Vice President, MarketingApply: Lewisville, TX: Full time: Posted Today: R0225876**Service Center**CSCS TX**Summary**Plans and directs marketing of organization's services by performing the following duties personally or through subordinate supervisors.**Essential Duties and Responsibilities** include the following. Other duties may be assigned.* Establishes strategic marketing plans to achieve corporate objectives for services.* Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.* Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.* Develops and manages marketing operating budget.* Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.* Evaluates and recommends distribution channel development programs.* Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.* Serves as liaison with outside agencies on ongoing promotional campaigns.* Oversees development and production of promotional and collateral materials.* Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.* Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.* Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.* Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.* Monitors competitive products and marketing activities.* Oversees development and maintenance of customer database.* Establishes and maintains relationships with industry influencers and key community and strategic partners.* Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.* Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.* Guides preparation of marketing activity reports and presents to executive management.* Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.Qualifications/Requirements* Bachelors degree in Marketing or related field, or equivalent combination of experience and education* 10+ years of experience as a marketing leader in a multi-state organization* Master’s degree (MBA) preferred* Effective written and oral communication/interaction skills* Demonstrated leadership qualities with an enthusiastic and motivating style* Comprehensive knowledge of the field's policies, procedures, and practices* Ability to develop and mentor others* Ability to drive strategic direction* Ability to build collaborative relations**Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.****Must be eligible to work in the U.S. with no restrictions.**
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Vacancy posted 3 days ago
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