Vice President of Sales and Marketing

Overview

Tri Pointe Homes Colorado is looking for an experienced individual to join our talented group as a Vice President of Sales and Marketing.

Position Highlights: Responsible for providing strategic leadership to the division sales, marketing, design studio, and closing services team to optimize the customer experience, revenue, profit margin, and market share.

Position Responsibilities:

• Recruits, hires, evaluates, trains, develops, and retains a productive and highly engaged sales, marketing, design studio, and closing services department focused on customers’ new home community experience.
• Develops positive, teamwork, and achievement-oriented work culture for staff.
• Models and reinforces actions consistent with the Company’s values, vision, and culture in line with the core leadership competencies listed on the following page(s).
• Ensures understanding and compliance with sales, marketing, design studio, and closing services policies, internal control procedures, and practices.
• Oversees the development of sales rallies, training sessions, lead conversion coaching, classes, and seminars designed to enhance the skills of assigned New Home Advisors, Specialists, Design Consultants, and other team members.
• Works with sales and closing services manager(s) to coordinate the sales, personalization, and closing process for assigned geography, leveraging home office and local resources (e.g. marketing, communications, merchandising, TRI Pointe Connect mortgage operations).
• Ensures achievement of established orders and delivery plan goals, while providing a superior customer experience that is consistent with the Company’s mission, vision, values, and brand pillars.
• Works closely with design studio staff/purchasing to ensure that the correct options are being offered for sale and that they are packaged and priced appropriately with high levels of customer satisfaction.
• Supervises the planning and organizing of broker previews, promotional events, and business meetings.
• With marketing manager, develop community marketing assets and communication materials both online and offline that build community interest lists and deliver qualified prospects to sales, ensuring fruitful customer interactions between marketing, sales, and the design studio. Incorporate home office brand marketing into the communication flow with customers.
• With the marketing manager, establish and monitor community marketing budgets and analyze results to optimize return on marketing investment
• With the marketing manager, establish the consumer-driven vision for each community and coordinates design team members to bring that vision to life in the community design, model home landscaping and merchandising new home gallery, New Home Specialist and New Home Advisor customer interactions, and community marketing communications
• Collaborates with other members of management in the selection of land and the creation of products, bringing an in-depth understanding of the division’s markets, up-to-date consumer preferences, and the competition to the discussion.
• Keeps senior management (including Division Presidents and home office functional heads) informed of opportunities, problems, progress, and support needed.
• Serves as the voice of the customer across communities and functions.
• Develops and maintains close relationships with a key broker and consumer groups.
• Works collaboratively with other team members to identify local market trends.
• Periodically evaluates the team’s execution to ensure continuing improvement in consumer experience across communities.
• Ensures New Home Advisors engage customers using the Company’s defined selling process and related touchpoints by monitoring on-the-job performance, reviewing shop videos, and role-playing.
• Reviews customer surveys (ex: customer satisfaction, grand opening, livability, homebuyer survey) and qualitative feedback to identify trends and patterns of customer preferences and potential gaps in execution.
• Collaborates with home office marketing team on brand marketing strategy and the execution of company sales, design studio, closing services, and marketing initiatives.
• Leads the divisional implementation and evaluation of community marketing initiatives and sales programs.
• Enhances division community marketing direction and strategy through market/local consumer feedback and analysis of results.
• Develops and maintains current knowledge of local competitor policies, programs, pricing, and products, as well as consumer demographics and economic influences.
• Oversees timely, accurate collection of key competitor data via the New Home Advisors, monitors and shops competitive products, providing feedback to brand/division leadership to ensure they’re kept abreast of market trends and that appropriate positioning actions are taken
• Prepares forecasts and undertakes other relevant business analyses for assigned geography.
• Works with Division President, sales manager(s), marketing director/manager, design studio manager, and divisional controller to set community and option pricing, manage homesite releases, margins, and sales pace.
• Provides required reports to division and home office management in a timely and consistent matter.

Position Qualifications :

• Bachelor’s degree required with a focus on Sales, Marketing, General Business, or a related field preferred.
• A minimum of 10 years experience in the home building industry in a leadership role.
• Experienced in utilizing business analysis, planning, digital marketing applications, and customer relationship management (CRM) systems to achieve sales, design studio, closing services, and marketing objectives.
• Strong leadership and management skills.
• Solid knowledge of sales, design studio, closing services, and marketing programs, policies, and procedures.
• Understands the homebuilding industry (its standards, practices, and processes).
• Ability to prepare, plan and deliver clear and persuasive sales presentations and teach others to do the same.
• Ability to design and execute community marketing plans that will drive qualified traffic online and to our new home galleries.
• Ability to inspire, motivate and communicate effectively both verbally and through clear, concise written messages.
• Ability to consistently set goals and meet deadlines (set up by self, others, and leadership).
• Proficient in Microsoft applications including Outlook, Word, and Excel.

Physical Requirements:

• Position requires sitting, walking, standing, and project onsite surveying (standing, climbing stairs, etc.).
• Frequent driving between communities and main office (approx. 30-50% of the time).
• Environmental conditions vary depending on weather, stage of production, and where work takes place. Some of the following conditions apply at various times, hot, cold, wet, dry, muddy, humid, windy, calm, bright, dark, noisy, dusty, poor lighting, poor ventilation, temperature variations, fog, and rain. Airborne particles such as wood dust, drywall dust, etc. are common in the field environment.

Compensation & Benefits:

• Base Salary: The expected base salary range for this position is between $184,000 - $224,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday.
• Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company’s applicable incentive plan document.
• Equity: This position may be eligible for an equity grant, in accordance with the terms and conditions of the Company’s equity incentive plan document.
• Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs.

Tri Pointe Homes is committed to building a diverse and talented team to help us achieve our goals. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position. This policy applies uniformly to roles where sponsorship cannot be accommodated to ensure consistency and fairness in our hiring process.

At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves.We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business.We believe our company’s strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.

We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.

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