Social Media Specialist

LifeHikesis looking for a SocialMediaCoordinator to support and execute our social media strategy. A career with LifeHikesis an opportunity to work with a global ecosystem of lifelong learners. In joining us, you are embarking on a mission to help people everywhere discover and unleash their full potential. Candidates that align to our core values are people who Get Results, Lead with the Heart, are All about Others, and make Data Driven decisions (GLAD). With humble roots in public service, we remain connected at the core level to the human touch that makes our approach so magical, even as we journey at a rapid pace towards a tech-enabled future. Reports to:Senior Marketing Manager Responsibilities Competitorresearch:Review existingstrategy, re-define and evolve a clear social media strategy aligned with business goals (brand awareness, lead generation, thought leadership). Identifytarget audiences, prioritize channels, and shape the content approach for each platform. Develop Engaging Social Media Content:Collaborateand leverage CEO and Coach insightstocreate, schedule, and publish engaging content across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and emerging platforms, including visual & video contentand recurring series. Asset Coordination & Light Content Production: Gather, organize, and repurpose content from internal stakeholders (coaches, events, media appearances), and perform light editing of graphics or short-form video (e.g., clips, captions, formatting) to prepare for posting. Content Calendar & Publishing Operations:Maintainand manage a rolling social media content calendar (2–4 weeks ahead), ensuring consistent posting cadence across platforms and alignment with key campaigns (e.g., Summit, media appearances, programs, client trends). Community Management & Engagement: Monitor comments, messages, and mentions across platforms; respond ina timely, professional manner; and flag high-priority opportunities (e.g., media interest, partnership inquiries, lead inquiries) to the team. Social Media Analytics:Track and report on keysocial mediaperformance metrics (reach, engagement, follower growth, conversions). Maintain awarenessof trends, algorithm changes, and new features Brand Consistency & Quality Control:Ensure all posts align with brand voice, messaging standards, and visual guidelines Activate & Elevate Internal Voices:Own the activation of coaches, leaders, and teams onsocialby shaping their messaging, surfacing insights, and elevating their presence.Provideclear guidance, prompts, and templates to drive consistent, high-impact visibility, particularly on LinkedIn, while serving as a strategic advisor on effective communication. Own Performance & Pipeline Impact:Drive measurable business outcomes fromsocialby analyzing conversion signals (DMs, form fills, meeting requests) and turning engagement into qualified leads and program interest. Lead ongoing testing and iteration to improveresults, andpartner closely with Sales and Marketing to align social strategy with pipeline generation and campaign goals. Experience& skillsrequired: Proficient in social media platforms including LinkedIn (primary), Instagram, and TikTok. Experience with video creation and editing for short-form content (Reels, TikTok, Shorts) Excellent communicationskills(written, verbal, nonverbal), especially the ability to write concise, professional outreach messages to a wide variety of stakeholders. Detail oriented and organized,with the ability to manage multiple simultaneous projects at once while ensuringa high levelof accuracy. Demonstratedabilityto work independently with limited oversight. Excellent ability to adaptin a fast-paced and evolvingwork environment; startup or small company experience preferred. Curious learner whotakesresponsibility for your own growth,knowledge,anddevelopment. Ability toutilizetechnology, including AI tools, to make your work more efficient. Demonstrated ability to collaboratewitha diverse group of people, includingclientsandcross-functional colleagues,across time zones and cultures. Compensation $30-35/hour,commensuratewith experience. Estimated volume of work is15hours/week. #J-18808-Ljbffr LifeHikes