Director, Strategic Planning (Pharma Ad Agency Experience Required)
EVERSANA Company
Director, Strategic Planning (Pharma Ad Agency Experience Required)
Acting as the voice of the customer at EVERSANA INTOUCH, the Planning Director is a strategic leader-practitioner for assigned brands. This person is collaborative to the core and may struggle to resist the pull of an empty whiteboard. Unfazed by ambiguity, they can cut through the noise to get to the root of the issue. The Planning Director is an expert excavator when it comes to research, with a penchant for distilling data to the simplest insights. The ideal candidate understands the art + science of planning with a distinct preference of leading with data and logic first.
Ultimately, this person will influence and challenge clients and internal teams to bring about change. They will be persistent in their persuasion and passionate in their approach to inspire client and internal teams to great work.
- Work side-by-side with account and creative partners to crystallize client needs and business opportunities
- Utilize powerful analytical skills to rapidly synthesize large quantities of information, bring forward critical observations and insights, and ensure that strategic conclusions and opportunities are grounded in data for every stage of the problem-solving process
- Translate findings into insights to fuel strategic communication and great creative
- Answer key questions about how the customer behaves across all channels and how brands play a meaningful, influential role in their journey
- Establish solid relationships with cross-functional subject matter experts and glean deep understanding of their roles and contributions to bring a depth of rich expertise to strategic recommendations
- Develop and articulate strategies that inspire innovative work, including brand strategies; patient, caregiver and HCP journeys; comprehensive multichannel plans and ad hoc assignments
- Establish self as a planning subject matter expert in the eyes of internal counterparts and clients – an expert in pharma, assigned brands, audiences, landscape and category trends
- Connect digital to all aspects of business to drive growth opportunities
- Have well-formed opinions to help guide multi-discipline teams regarding data-driven marketing, mobile, social and general marketing trends that influence client work
- Shepherd strategies and behavior insights through all stages of development to creative output
- Lead workshops, both internal and/or client-facing, taking the lead in designing, facilitating and moderating to achieve client goals
- Balance multiple simultaneous projects and assignments
- Exercise sound judgment
- Rally all teams and effectively lead, influence, and negotiate across different disciplines to drive an focused agenda and achieve desired outcomes
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
Qualifications
What Are We Looking For?
- An entrepreneur
- Extensive experience within the Pharmaceutical or Healthcare industry
- Minimum of 8 years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
- Deep understanding of digital channels and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
- Proven ability to think creatively; evidence of success in developing digital multichannel strategies for brands and delivering them to market
- Strong digital and analytical capabilities a must
- Storyteller and persuasive presenter
- Thinker and doer – a highly collaborative whiteboarder who believes a plan is only as good as its execution
- Ability to manage up, down and across with influence versus positional power
- Comfortable in both independent and team working scenarios
- Humble, hard worker with insatiable curiosity and commitment to ongoing learning and team success. Sense of humor strongly preferred
Additional Information
Our Cultural Beliefs:
Patient Minded I act with the patient's best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA's benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at View email address on click.appcast.io.
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