Senior Director, Data Center Marketing

Job Description

Job Description

Headquartered in the Greater Washington area, American Real Estate Partners (AREP) is a US-based leading institutional fund manager and real estate partner with over $13 billion deployed across key U.S. markets. Specializing in data center, residential, industrial, and office assets, AREP has acquired more than 34 million square feet of Class A real estate and currently manages over 25 million square feet.

PowerHouse Data Centers, a wholly owned division of AREP, is a developer and owner of next-generation data centers and provides technical real estate solutions for hyperscalers across the country. Backed by strategic joint venture partnerships, PowerHouse leverages its proven leadership and best-in-class technical expertise to deliver innovative real estate solutions. 

POSITION SUMMARY

We are looking for a Senior Marketing Director with proven infrastructure/data center marketing experience to join the Integrated Marketing team, owning marketing strategy and full-funnel execution for PowerHouse Data Centers and reporting to the SVP, Integrated Marketing Communications. The role is centered on sales enablement, partnering with acquisitions, leasing, and business development to deliver materials, market intelligence, and messaging that advance deals. The Director sets direction through a matrixed team and collaborates with internal and external stakeholders on a regular basis.

This role is based at HQ in McLean, Virginia with an in-office work schedule with one day remote opportunity a week. Periodic travel to data center project locations as marketing programming requires.

Primary Responsibilities:

• Own the marketing strategy for PowerHouse Data Centers, translating it into integrated, multi-channel programs, and set priorities and brand standards through delivery. Champion the AREP and PowerHouse brand across voice, tone, and design.
• Partner with leasing, business development, and acquisitions to build deal-advancing tools, including pitch and tour decks, fact sheets, and tenant-facing collateral. Serve as marketing lead for data center projects and single point of contact for external agencies and JV partners.
• Develop sales-ready messaging, value propositions, and market/competitive intelligence for PowerHouse markets and submarkets.
• Directly manage the External Affairs lead on project-level public affairs; coordinate with the SVP on broader public affairs involving regulators, government, or sister-portfolio work.
• Coordinate within AREP's Integrated Marketing Communications team, briefing and directing shared creative, communications, and project-management resources across business lines.
• Partner with the senior communications coordinator on PR and communications; route scheduling and delivery through the marketing project manager.
• Guide PowerHouse's digital platforms, manage the data center marketing budget, and report on performance.
• Perform other integrated marketing duties as assigned.

Qualifications

• 10+ years of proven success in marketing, including 3+ years in the data center industry.
• Bachelor's Degree; Marketing, communications, or related field of study, or additional experience in lieu of degree.
• Strong knowledge of the Commercial Real Estate (CRE) and Infrastructure/Data Center Industry; across prime data center markets & surrounding submarkets.
• Experience with project management platforms such as Asana or Smartsheet.
• Expert in Microsoft 365 and Adobe Creative Suite; candidates with strong experience with content management systems and email marketing tools are strongly encouraged to apply.
• Strong peer and resource network is essential.

Knowledge Skills & Abilities

• Excellent cross-matrix team collaboration skills, and ability to work in a fast-paced, entrepreneurial environment as a hands-on contributor and consensus driver.
• Excellent time management skills, attention to detail, and commitment to follow through.
• Excellent organizational skills, with meticulous attention to detail and focus through to project close-out.
• Excellent written and verbal communication skills and a record of strong client service.
• Effective listening and critical thinking.
• Strong reasoning ability and the skill to translate complex needs into clear steps.
• Collaborative, intuitive, and accountable; effective both independently and as part of a team.
• Thrives in a fast-paced environment and manages multiple projects at once.
• Candidates with Agency experience are strongly encouraged to apply.

 

Benefits & Compensation

We believe our success begins with yours.

We offer a competitive benefits package that includes medical, dental, and vision coverage for you and your eligible family members, Paid Time Off (PTO), a Flexible Spending Account (FSA), life and supplemental life insurance, and short- and long-term disability insurance. Our package also includes a 401(k) plan with an employer match, Employee Assistance Program, an Employee Discount Program, and Financial Wellness Service.

Offered base salary will be determined based on qualifications, relevant experience, geography, and scope of the role at the time of hire. This position may be eligible for an annual bonus. We welcome the opportunity to discuss a salary range higher or lower than the range posted, depending on a candidate's specific skills, experience, and qualifications.

Anticipated Base Salary Range

$175,000—$210,000 USD

AREP offers a competitive benefits package that includes medical, dental, and vision coverage for you and your eligible family members, a Flexible Spending Account (FSA), life and supplemental life insurance and short and long-term disability insurance. Our package includes Paid Time Off, Parental Leave, 401(k) plan with employer match, Employee Assistance Program and Employee Discount Program. 

AREP is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin or ancestry, physical or mental disability, as well as any other category protected by applicable federal, state, or local laws.

If you require special accommodation, please email View email address on us.fitly.work.

AREP does not accept unsolicited resumes or identifiable candidate information from third-party recruiters. Any unsolicited information will not be considered for engagement purposes.