Sales Partner Manager (updated)

Role Overview

Reporting in the VP of Sales, The Sales Partner Manager is a quota-carrying role within our sales

organization focused on building, enabling, and growing partner relationships that drive qualified

pipeline and close bookings.

This role will primarily involve partner engagement within the NetSuite ecosystem, with a specific

focus on System Integrators (SIs) and Value-Added Resellers (VARs) that implement and support

NetSuite, with potential expansion into the Microsoft Dynamics 365 partner community over time.

You will collaborate closely with Sales and Marketing to activate these partners, create joint go-to-market

motions, and turn relationships into recurring revenue opportunities.

Key Responsibilities:

Partner Development & Engagement:

• Formalize and grow existing CereTax partner relationships (partners who have active referral

agreements in place.)

• Identify, recruit, and onboard strategic SIs and VARs within the Microsoft D365 and NetSuite

ecosystems.

• Build strong, trust-based relationships with partner sales leaders, account executives,

solution architects, and marketing teams.

• Conduct regular onsite partner business reviews to align targets, pipeline, joint activities,

and success metrics.

• Identify and attend key ERP specific trade shows, conferences, and regional events.

• Serve as the primary point of contact for partner-sourced and partner-influenced

opportunities, ensuring a smooth handoff to the CereTax sales team.

Pipeline & Revenue Generation:

• Own a revenue and pipeline quota driven through partner-sourced and partner-influenced

opportunities.

• Work with partners to identify target accounts, create joint account plans, and coordinate

co-selling motions.

• Track, report, and forecast partner pipeline and performance using CereTax’s CRM and

Partner Revenue Growth Platform.

• Ensure accurate attribution and documentation of partner-generated opportunities.

Partner Marketing & Go-to-Market:

• Collaborate with the CereTax Marketing team to define the partner marketing strategy for

D365 and NetSuite ecosystems.

• Develop and refine partner-facing collateral materials, including solution overviews, joint

value propositions, playbooks, and case studies.

• Help identify, prioritize, and support key industry trade shows and events for exhibiting

and/or attending, particularly those focused on Microsoft and NetSuite communities.

• Coordinate webinars, lunch-and-learns, and other demand-generation activities with

partners.

Internal Collaboration & Enablement:

• Partner with CereTax Sales, Product, and Tax/Content teams to ensure partner messaging is

accurate, differentiated and current.

• Deliver training and enablement sessions to partner sales and solutions teams on CereTax’s

value proposition, integrations, and ideal customer profiles.

• Capture partner and market feedback to help inform product roadmap, integration

priorities, and competitive positioning.

Qualifications

• 7+ years of experience in B2B SaaS sales, partner/channel sales, or alliances management.

• Proven track record of generating pipeline and closing revenue through partner networks

(SIs, VARs, resellers, or ISVs).

• Experience working within the Microsoft Dynamics 365 and/or NetSuite ecosystems, ideally

with established relationships in these communities.

• Strong understanding of enterprise sales cycles and co-selling motions between ISVs, SIs,

VARs, and end customers.

• Excellent communication, presentation, and relationship-building skills with both technical

and business stakeholders.

• Comfortable with frequent in-person meetings and travel as necessary to achieve sales

objectives.

• Experience selling tax technology, ERP add-ons, or compliance-related SaaS solutions.

• Familiarity with sales tax, indirect tax, or related compliance/regulatory environments.

• Prior experience in an early-stage or high-growth SaaS company.