Senior Director, Brand Management (Timberland)

Sr. Director, Brand Marketing (Timberland)

What will you do? A day in the life of a Sr. Director, Brand Marketing at Timberland looks a little like this. You’ll be responsible for planning and developing Timberland’s global cross‑functional brand strategies and plans. The position requires extensive experience in cross‑functional and integrated marketing. You are a firm believer in the power of brand elevation and always‑on consumer engagement. You excel in consumer insights and brand marketing, and you are passionate about building inspirational brand marketing plans and concepts as part of the consumer‑focused go‑to‑market (GTM) process. You bring the art and science of marketing together, and you are passionate about driving cross‑functional teams to deliver integrated consumer journeys. Let’s break down that day‑in‑the‑life a bit more — Reporting to the Chief Marketing Officer, you will partner with our regional marketing teams, category brand marketing leaders, and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans. You will build seasonal integrated plans and consumer journeys, as well as plans for the consumer moments that matter across the brand. You will play a pivotal role in bringing category teams together and building seasonal integrated marketing plans. You will underscore the importance of always‑on and reactive marketing. You excel in social and digital marketing and use these channels to drive personalized conversations with consumers. You have a deep knowledge of sneaker culture, launch culture and segmented marketing approaches. You are passionate about youth culture and excel at bringing qualitative and quantitative data together to create new and innovative brand solutions for the next generation of consumers. You are a cross‑functional leader with extensive experience managing global, cross‑functional teams. You love to build out‑of‑the‑box marketing plans from the ground up and enjoy bringing different people together to craft and refine detailed consumer journeys. You are product‑obsessed, with expertise in product marketing, product strategy, and product concepting. The design and product teams will be key partners for you and your teams.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have; we are most interested in your 10 to 12 years of experience and professional achievements.

• At least five years of people leadership experience
• Experience in multi‑channel, digital, social, integrated, and brand marketing, as well as industry‑specific go‑to‑market strategy
• Experience in data‑driven and consumer‑insights‑driven marketing and modeling
• Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus
• High‑level organizational skills
• Process‑oriented and detail‑oriented
• Highly motivated self‑starter
• Effective verbal and written communicator
• Ability to manage multiple projects simultaneously, set goals, and prioritize tasks
• Proficient PC skills, including spreadsheets, word processing, and databases
• Keynote and PowerPoint skills, with the ability to create well‑rounded, inspirational marketing plans and strategies
• Ability to work and communicate with all levels of the organization
• Ability to develop collaborative and diverse relationships
• Ability to understand, assess, and solve problems by leveraging technical and analytical skills
• Ability to lead, coach, and develop staff to improve performance and achieve professional goals, as well as influence without authority
• Ability to work independently and acquire new knowledge as needed for tasks or projects
• Ability to think and act quickly in response to market pressure
• Ability to use both data and intuition to solve problems

Hiring Range

Hiring Range: $200,800.00 USD - $251,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long‑Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

VF Diversity Vision Statement

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a company spanning continents, cultures, ages, you name it – Timberland is more than a brand: it’s an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That’s why we offer employees 40 paid hours of service time every year, discounts on ski passes, free kayak rentals (get them right here in the building!) and lots of other great things that’ll help get you outside. Not to mention, we’re only 10 minutes from historic Portsmouth, New Hampshire as well as a quick drive to some pretty great beaches and mountains. To find out about all of the cool things Timberland (and southern New Hampshire offers), visit timberland.com/careers.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to View email address on click.appcast.io.