Associate Director, US Omnichannel & Marketing Capabilities

Job Overview The Associate Director, Omnichannel & Marketing Capabilities is a senior product and capability leader who serves as the primary bridge between US commercial business needs and technology execution. This role is responsible for defining, prioritizing, and scaling the omnichannel, customer data, and decisioning capabilities that power Galderma’s US brands and field teams. Acting as the single point of accountability between Brand, Omnichannel, Field, Data, IT, and external implementation partners, this leader translates commercial strategy and use cases into clearly defined, prioritized platform capabilities. The role owns the product vision and roadmap across Salesforce and the broader MarTech ecosystem, ensuring solutions are scalable, compliant, and aligned to enterprise architecture. A core focus of this role is enabling pharma commercial and field capabilities, including Next Best Action, coordinated field–digital engagement, and data-driven personalization, delivered through strong partnership with IT and global technology teams rather than hands–on platform execution. Key Responsibilities Omnichannel Product Ownership & Business–Technology Bridge Serve as the primary business–technology interface for US omnichannel and marketing capabilities, aligning commercial needs with technical delivery. Translate brand, omnichannel, and field requirements into clear product definitions, capability roadmaps, and prioritized backlogs for IT and delivery partners. Act as the escalation and alignment point between US commercial teams, IT, Global Tech, data teams, and vendors to ensure shared understanding and execution. Ensure business intent is preserved throughout design, build, and deployment—reducing rework, duplication, and technical debt. Platform Product Ownership & Delivery Partnership Own the business product vision for Salesforce Marketing Cloud, CDP, and related platforms defining how capabilities should be used, not executing campaigns. Partner closely with IT, Global Tech, and system integrators to design and implement journeys, automations, integrations, and enhancements. Define functional requirements, success criteria, and guardrails for platform capabilities, ensuring alignment with security, privacy, and compliance standards. Evaluate and prioritize platform investments, enhancements, and new tools based on business value and scalability. Pharma Commercial, Field & Next Best Action Capabilities Lead the definition and activation of Next Best Action (NBA) capabilities that connect customer data, digital engagement, and field execution. Serve as the bridge between brand strategy, field operations, and technical teams, ensuring NBA logic supports real-world commercial workflows. Partner with Commercial Excellence, Field Excellence, and Data teams to align decisioning models, triggers, and outputs across channels. Ensure NBA capabilities are reusable across brands and compliant with pharma regulatory and privacy requirements. Data Activation, Measurement & Learning Translate business questions and use cases into data and activation requirements for CDP, analytics, and downstream platforms. Partner with data and analytics teams to ensure omnichannel and field capabilities support closed-loop measurement and continuous optimization. Define business success metrics and learning agendas, ensuring technical implementations enable measurement from day one. Governance, Vendors & Operating Model Establish and enforce business-facing governance for omnichannel capabilities, including intake, prioritization, and deployment standards. Act as the primary business owner and reviewer of agency and vendor deliverables, ensuring solutions meet functional intent and quality standards. Create and maintain product documentation, capability playbooks, and operating models that support consistent execution across teams. Minimum Education & Experience 7+ years of experience in omnichannel, MarTech, CRM, digital transformation, or platform product ownership. Proven success acting as a bridge between commercial stakeholders and IT / technology delivery teams. Experience defining and scaling Next Best Action or decisioning capabilities in pharma, healthcare, or other regulated environments strongly preferred. Strong background partnering with system integrators, agencies, and global technology teams. Ability to lead through influence in complex, matrixed organizations. Experience in capability assessment frameworks and competency modeling. Experience managing external agencies and strategic vendors. ~10% travel. Technical & Functional Understanding (Product-Level) Salesforce Marketing Cloud, CDP, and omnichannel orchestration concepts. Decisioning, personalization, and customer data activation frameworks. Healthcare compliance, privacy, and consent management principles. Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process). Competencies & Abilities Strategic Thinking – Shapes training strategy to support commercial objectives. Leadership & Influence – Inspires and guides peers, field teams, and stakeholders. Advanced Instructional Design – Builds sophisticated, learner-centered solutions. Project & Change Management – Leads complex, multi-phase initiatives. Analytical Insight – Uses data to inform decisions and demonstrate value. Innovation & Agility – Adopts new approaches and pivots quickly in dynamic markets. Compensation & Benefits About the Compensation: The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $170,000-$210,000. In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more. What we offer in return: You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training. Legal & Equal Opportunity All applicants must be legally authorized to work in the United States without requiring any type of work sponsorship. This position does not offer visa sponsorship now or in the future. If you require sponsorship, please do not apply. Individuals requiring sponsorship are not eligible and should not apply. Working Conditions & Physical Requirements The work environment characteristics and physical requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing duties of this job, the employee may or may not be frequently/or occasionally required to: Stand; walk; sit; climb or balance; stoop; kneel; crouch; talk or hear; and taste or smell. Climb stairs or ride elevators. Lift and/or move up to 25 pounds. Use close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. Manipulate keyboard or otherwise access computer, telephone and hand-held devices. Be exposed to outside weather conditions while going in and out of office buildings. Be exposed to moderate noise level usually in warehouse settings. Be exposed to moving equipment, mechanical parts, and/or high places; or moving between air-conditioned and non-air-conditioned environments. Employment Terms & Rights This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. #J-18808-Ljbffr Galderma Laboratories, LP