Web Growth Product Manager: SEO, PLG & Conversion

Description Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. Our unique architecture powers in-stream analytics without reliance on expensive indexing or hot storage. We specialize in comprehensive monitoring of logs, metrics, trace and security events with features such as APM, RUM, SIEM, Kubernetes monitoring and more, all enhancing operational efficiency and reducing observability spend by up to 70% We're hiring a Web Product Manage r to own coralogix.com as a revenue-generating product rather than a content library. You'll drive organic discovery across traditional and AI-era search, own the visitor-to-conversion funnel, and scale our self-serve PLG motion. This role sits at the intersection of marketing, product, and data & analytics. The best web teams treat their website like a product. We're looking for someone who does exactly that. What You’ll Do: SEO, GEO & AEO Drive organic discovery across traditional and AI-era search; GEO (ChatGPT, Perplexity, Gemini, Claude, Grok) is a primary investment, and AEO (featured snippets, People Also Ask, zero-click) is core. Own technical SEO: Core Web Vitals, page speed, schema markup, CDN configuration, crawl efficiency. Define keyword and topic strategy by funnel stage with content and product marketing; manage the AI content/SEO agency day-to-day (calendar, brief quality, output accountability). Build and maintain GEO measurement: AI referral traffic and brand citation rate in AI-generated responses. Conversion & PLG Optimize the full funnel — visitor to demo and visitor to free trial (try.coralogix.com) — with free trial signups tracked as a standalone growth metric. Implement and optimize the website AI SDR for real-time, multi-path engagement, not just "book a meeting." Define and test PLG landing paths: free trial flows, product-led signup entry points, and self-serve onboarding handoffs. Run A/B and real-time experimentation on CTAs, hero copy, and landing pages. Track free trial signups as a standalone growth metric, not just within cohorts. Web Operations Own the WordPress CMS: publishing workflow, plugins, performance, and uptime. Manage the web development contractor — briefs, approvals, QA, deployments, and stakeholder coordination. Own conversion action setup and thank-you page tagging for paid campaigns; maintain marketing automation forms, gated content, and lead routing. Oversee web accessibility compliance. Own all positioning-driven website changes: homepage hero, product nav, solution pages, use-case pages. Coordinate with product marketing, brand, and design on net-new pages and campaign landing pages; partner with DevRel and product marketing on the blog series, technical guides, and content calendar. Analytics & Measurement Own attribution tracking, full-funnel web reporting, and the web-to-pipeline connection — sessions and pageviews are inputs, not outputs. Partner with data and analytics on warehouse dashboards (organic traffic by source, conversion rate by page, PLG signup cohorts, session-to-pipeline attribution). Define and own website KPIs: organic traffic growth, free trial signup rate, demo conversion rate, AI/LLM referral share, AI SDR engagement. Requirements 3 to 6 years in a B2B SaaS web PM, growth PM, or digital marketing role. Deep SEO/GEO fluency: understands both technical SEO and AI-era search (GEO, AEO, LLM citation optimization). Not just someone who "does SEO". Hands-on with WordPress, GA4, Google Tag Manager, and conversion tracking. You can do things, not just delegate them. PLG mindset: has owned or materially contributed to self-serve signup flows, not just inbound demo forms. Experience with A/B testing, landing page optimization, and website personalization or AI SDR tools. Can write a clear brief, review developer output, and QA a page. Not a pure PM who only writes tickets. Marketing automation form and lead routing familiarity a strong plus. Data-literate: reads attribution funnels, pulls from BI dashboards, and acts on what you find. Strong communicator across marketing, product, sales, and engineering. Cultural Fit We’re seeking candidates who are hungry, humble, and smart. Coralogix fosters a culture of innovation and continuous learning, where team members are encouraged to challenge the status quo and contribute to our shared mission. If you thrive in dynamic environments and are eager to shape the future of observability solutions, we’d love to hear from you. Compensation and rewards The range for this role is $103,000 - $129,963. When determining your salary, we consider your experience, skills, education, and work location. Our total compensation package includes comprehensive and inclusive employee benefits for healthcare, dental, and mental health benefits, a 401(k) plan and match, paid sick time and paid time off. Coralogix is an equal opportunity employer and encourages applicants from all backgrounds to apply. #J-18808-Ljbffr